tag:blogger.com,1999:blog-51962309149426479902023-11-15T06:50:28.432-08:00Creative writing essay promptsTopics Essay Sailingbelindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.comBlogger25125tag:blogger.com,1999:blog-5196230914942647990.post-67089055859925269262020-08-22T23:38:00.001-07:002020-08-22T23:38:08.492-07:00Enrollment System EssayEnlistment is the focal point of the Compfuturist that would diminish the institutionââ¬â¢s troubles in their Information System preparing, take care of information issues and a simpler access of the establishmentââ¬â¢s data. Each enlistment, 80-100 enrollees want the dates of confirmation having a limit of 30 for each level, in present time study halls are comprise of 15 understudies. A simpler chronicle of records and a database to spare reports will decrease the space being involved by the records of the understudies. A quicker exchange, simpler ways for contributing datum and an advantageous ways for sparing documents are offered for the utilization of the foundation by the enrolment framework. The regularly utilized promotions of schools are pamphlets, flyers, standards and calling cards; the gathering additionally offers a site that will be utilized to improve its way to deal with individuals. The site would be an assistance for guardians about the notification or updates of occasions and social affairs, it would likewise be an approach to know the historical backdrop of the organization and the contact subtleties of the foundation. The inadequate necessities are the fundamental issues during the enlistment, one of which is the understudy data, a portion of the data required isn't topped off and some are imperative to the school records. In the Pre-School it is required for them to have the duplicate of their introduction to the world endorsement, two (2) duplicates of a 2ãâ"2 photograph and a meeting with the Pastor or Principal. For the evaluation schoolers a copy of the birth testament, the structure 138, a declaration of Good Moral Character for transferee and a meeting with the Pastor or Principal. Because of the clueless individuals about the necessities required some are not brought and are documented to be uncompleted structures. Every understudy has an organizer that contains their data about the birth declarations, past records from the previous foundation the individual in question joined in, the quality point normal for every year and furthermore the grants marked by the guardians. Enlistment requires some serious energy and exertion from the guardians, understudies and furthermore from the educators; each progression of an enrolment, an instructor is appointed to train a parent or watchman what to do and where to go straightaway. The moderate procedure of enrolment makes the guardians incensed and makes the activity significantly harder for the educators for them to surge, that occasionally a few records are not being documented or are not appropriately doled out. Missing reports are additionally a reason for issue for the establishment, it may be set to another organizer or the parent overlooked it. A schoolââ¬â¢s refreshes about occasions and social affairs are the issues for instructors and guardians. Understudies neglect to advise their gatekeepers or neglected to give the letter acclimated by their counsels. The aftereffect of the overlooked occasions cause understudies not to wear the best possible clothing, guardians doesn't go to gatherings and social occasions, understudies are believed to be missing for explicit happenings and furthermore guardians become resentful about the obscure procedures. Venture Framework The Compfuturist Group offers the instituion. a framework and a site that would bear the challenges of the foundation. The school designates instructors to deal with the understudy data during the enlistment. Programming that is uncommonly made uniquely for Mabalacat Christian Academy and a site that would help the ad of the school increment. The framework must be open by an approved part or the head of the foundation. Passwords and records would be made for the security strategy made by the establishment to shield each studentââ¬â¢s data and foundation. The Student Information Sheet or Form would comprise of the essential insights concerning their family, past schools the youngster joined in, number of kin, if there were grants the person in question got from past levels, address, contact number of the parent or watchman and more data that are to be filled by the gatekeeper. A choice will be given to the parent or watchman if the exchange of installment would be a full installment or a fractional installment each quarter and a decision to have it paid through money or check. A database would be given with a greatest limit of 300 and various 50 understudies for each level. A site would be accommodated the organization that would just be utilized for the utilization of the schoolââ¬â¢s ad, highlighting the offices of the foundation, employees, and history of the school and updates of happenings. The page would be the wellspring of guardians to be refreshed to the schoolââ¬â¢s occasions; when, where and what to wear. Explicit occasions expect understudies to wear an article of clothing mentioned by the establishment for consistency. The page can likewise be a source and guide for guardians and gatekeepers to know the subtleties and history about the school. Contact subtleties would be posted and an additional detail of the page is that if guardians are working abroad they could send the uncompleted prerequisite to the email of the school with connection of the necessities. The Facebook page of the establishment is additionally presented on the site and could be coordinated to the page made by the employees of the school. Explanation of Objective Site and Enrollment System is a program stretched out to Mabalacat Christian Academy, a program that would make the exchanges of necessities and reports, and furthermore help about the schoolââ¬â¢s notoriety about the improvement of its ways. It could take care of the issues of the school since it began; the framework just takes care of the issue of the school administrative matters and will reduce the space of the recorded documents. The System is a program that would make the way toward documenting understudy data quicker and simpler to put something aside for the school. The enlistment systemââ¬â¢s object is to give a database for the records of understudies, a limit of 300 documents for the entire establishment and a simpler method of looking through understudy records. An exchange that would make the entrance of data framework simpler for the approved individuals, a quicker openness in data gave and an improved procedure; the confirmation and acknowledgment of enrolees would be quicker for the fruition of structures would not be hard for instructors to spare and keep. The Website will advise the guardians regarding the circumstances, crossing out of classes, school occasions, PTA meeting plans, assessment dates and installment levy. A record will be given to the head or school head to get to the understudy records and site if changes are to be made, the record given to the chief can likewise be utilized to check the quantity of understudies enlisted and to what level they are doled out to Importance of the Study The Compfuturist made a framework just from Pre-School to Elementary levels and for an establishment with one segment for every level, the framework subjects just to the enlistment, sparing and recording of reports and the postage of contact subtleties of the organization. The utilization of the program is to decrease the weight of arranging envelopes for each level and understudy, it likewise makes the hunt of an understudy record quicker contrasted with the manual based of looking through metal drawers. A database that would show and spare archives for explicit purposes and protection of records will be guarded and from others to see. Just the Principal and the delegated staff or individual from the foundation could get to the data arrangement of the database gave by the framework. The foundation would profit by the free framework that could be utilized for a considerable length of time and less updates of program would be given for the framework is just for the utilization of Mabalacat Christian Academy. Guardians and understudies would likewise profit by it since data given from the old understudies won't be inputted again yet be moved to the envelope that comprises of the level the individual in question is. The altering and including of subtleties is advantageous even to those individuals who are bad in utilizing PCs. Less pushing and simpler to utilize, is the way that the program or framework offers to its advocates. Radio catches, scroll bars and more highlights of the program and site would be given to reduce the trouble that a few experiences in website pages and virtual products. A free ten (10) months of support is given for the organization and would improve things contrasted with the current manual framework. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-80198136564750605942020-08-21T21:19:00.001-07:002020-08-21T21:19:36.783-07:00Does the Rewarding Strategy Can Improve Employeeââ¬â¢s free essay sampleMy Topic: Does the remunerating system can improve employeeââ¬â¢s inspiration? Presentation Vibrancy of an organization gets from the positive and inventiveness of every worker, sorts of inspiration strategies are given in understanding an assortment of requests and inspiration. Focusing at a superior presentation and making representatives attempt their best to achieve companys goals; numerous chiefs will in general prize their subordinates for the exceptional workers to strengthen the great behavior.However, regardless of whether the prize technique can turn into a compelling method to advance the workers inspiration or not has been a typical issue worried by numerous experts in human asset zone just as the pioneers in certain organizations. In spite of the fact that, the vital prize framework contributes a lot to improve representatives inspiration by fulfilling their necessities and causing them to feel be esteemed, the prize procedure is as yet not impeccable in light of some inside and outer variables, a few disregards brought about by the prize technique even may assume a negative job in the improvement of workers inspiration (Gary, 2007). This paper expects to talk about the positive and negative side of the prize methodology, exemplary speculations will be given to help and clarify a few suppositions. So as to have a profound and away from about the impacts of remuneration methodology, this paper will contrast the positive side and the negative side of the vital prize framework together to reach an inference for the issuewhether the prize procedure can improve workers inspiration or not. Positive sides of the money related prize Reward procedure is a basic part in improving representatives motivation.Usually, a prize framework comprises of monetary prize and non-budgetary prize. Money related prizes allude to the remuneration, for example, the base pay, pay motivating forces and representative advantages. Non-money related prizes allude to the inherent prizes, acclaim, acknowledgment, time off, etc (Duncan, 2001). Prize has a significant impact in overseeing individuals well and propelling the association. As per Maslows pecking order of requirements, individuals have five-level needs: physiological necessities, wellbeing needs, social needs, regard needs, and self-realization needs (Maslow, 1970).Financial prize can address representatives issues in various viewpoints which can contribute a lot to advancing the superior. Workers will make assurance to carry out the responsibility well to secure the budgetary compensation for the fulfillment in both substance and soul. A sensible prize procedure will build the engaging quality of an association, it can help organization to pull in progressively amazing representatives and to make the enlistment procedure increasingly regular, an ever increasing number of astounding abilities and virtuoso will be bid by the propelled reward system.As the Expectancy Theory lets us know, if an organization needs to spur their representatives, it should let the representatives plainly realize that the activity can give things they truly need which have tight associations with their presentation and elite can be accomplished as long as the difficult work (John, 1963). In view of this hypothesis, the money related prize can change workers targets and anticipation to cause these two components to be in accordance with one another which will contribute a lot to the advancemen t of good execution just as a decent attitude.Equity Theory shows that representatives will make a decent attempt to look for the reasonableness in monetary prizes, after the battling, if the injustice in remuneration despite everything exist, the inspiration will be disappointed. Figured premise by the Equity Theory, reward procedure can diminish the sentiment of injustice in some degree which will ensure the ceaseless inspiration for representatives, in addition, a reasonable money related prize framework can likewise profit much in the improvement of workers loyalty.A vital prize framework is detailed as per the system of human asset division just as the goal of entire association that will drive the achievement of the associations last crucial (; Gill, 1999). This sort of pay strategy can lead the advancement of other human asset framework as opposed to turning into the weight of companys account for expelling the burdens of conventional monetary prize framework. The benefit of this prize technique guarantees the drawn out execution of remuneration instrument in light of the mix with associations strategy.As a piece of vital prize framework, money related prize can persuade the representatives adequately by fulfilling their necessities and improving their desires. Besides, the monetary prize can likewise enable an association to ingest superb occupation searchers and advance the workers capacity just as aptitudes. Contributed by the key prize framework, workers with great execution can be remained and kept, representatives unwaveringness likewise will build which will affect decidedly on the foundation of association culture. Positive side of non-money related rewardActually, monetary prize is only a significant part of the key prize fram ework, non-budgetary prize is additionally vital for a fruitful inspiration. Money related prize can influence the representatives quickly yet additionally in a present moment. As per the necessities hypothesis and anticipation hypothesis, cash isn't the main inspiration, what a worker need to gain from the activity isn't simply substance, every representative has a should be regarded and to be perceived. For staff, cash is fundamental, be that as it may, the higher interest for self-completion is the last goal.Sometimes, only prize representatives with cash are insufficient, reward procedures comprise of both monetary prize and otherworldly prize, for the drawn out inspiration, consolation in soul is of much need (Herzberg, 1968). Applause workers for their extraordinary practices will cause staff to feel they are be esteemed and perceived, the oral commendation can give representatives certainty to carry out their responsibility well and will advance their hope just as self-necessity conceivably. The support from pioneers once in a while can be the most helpful compensation for a worker who looks for the self-actualization.Compared with budgetary prize, p rofound prize gives representatives an inclination that they are accepted and esteemed. The type of non-monetary prize is of assortment. It tends to be an oral acclaim, an open thankfulness, a downtime, a little blessing, etc (John, 2011). It doesnt matter the amount it is worth, what focuses is the force and inspiration through which an association can build their staffs dedication and motivate their excitement. A blessing or downtime for representative might be not cost a lot, it can play significant effect.This sort of remuneration will help lessen the weight in the day by day working by furnishing them with certain chances to diminish the bustling way of life. It passes on the consideration and consideration from the association, which will make representatives feels, are actually a significant part and they are adored and minded by family. Warmth brought about by these otherworldly rewards gives staff more vitality. Feeling thankful for the organization, representatives will be progressively answerable for their position and would like to work all the more productively to live up with what they have acknowledged. Devotion likewise can be set up and reinforced in this process.Non-money related prize can be a urgent inspiration in the long haul for the conviction and certainty it provides for staff. Fulfilling the requirements of regard, workers will be aware of the job they play in an association and will feel delight to improve the current execution. As the Equity Theory, representatives will contrast their own prize and others, contrasts between the prizes will cause unbalance, at that point workers will look for approaches to change the current unbalance which can elevate them to perform better and all the more emphatically (Kennish, 1994).Maybe, an association just rewards a few extraordinary workers, it can't just inspire the staff who get the distinctions yet additionally the staff who don't get the respect however need to get that sort of remuneration. Meaning to spur representatives in a long haul, key prize framework consolidates money related award with non-monetary prize together to make the prize framework as accommodating as could reasonably be expected. The fulfillment for various level needs comforts workers successfully; in addition, it encourages representatives to improve the self-hope imperceptibly. So as to meet the individual needs, workers will make a decent attempt to advance their own exhibition, which in the long run help meet the associations needs. Inspiration created from the requirements and anticipation together assists staff with improving the presentation. Some negative issues during the execution of the prize methodology No framework can be great, despite the fact that commitment by the prize system benefits much in improving representatives inspiration, some negative sides despite everything exist due to the muddled inward and outside environment.Some issues can not be kept away from, however we can make a decent attempt to organize and forestall. Money related prize here and there can cause pressure for the activity of an association if not make an appropriate financial plan. Before placing the prize technique into impact, the account capacity and the real circumstance of association ought to be contemplated to maintain a strategic distance from the monetary tens e. Moreover, the designation of money related prize additionally has a lot to worry, there are a few issues an association should focus on, for example, how to understand the most extreme decency and meet every representative need simultaneously (Frase, 2001). There is simply relative decency, besides, reasonableness is an abstract inclination, you can't pass judgment on it by explicit markers, it is difficult to detail and to quantify. Notwithstanding, the unjust inclination generally can disappoint a representatives inspiration on the off chance that it can not be all around took care of with in time. Numerous organizations have experienced this irritation, much cash has been distributed yet there is no advancement in the exhibition and inspiration. Before remunerating workers needs by the rich consolation, the fundamental data must be gathered and analyzed.What the representatives truly need and for what reason ought to be found out about for an e belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-4227306603304612412020-07-03T01:53:00.001-07:002020-07-03T01:53:02.894-07:00How to Answer GMAT Questions That are About an Unfamiliar Topic Usually, GMAT questions that are based on your field of work or interests areà simple to comprehend and relatively easy to answer correctly. But what happens when, say, an engineer gets a question based on psychiatry? Is he or she bound to fail? No. Remember that the GMATà offers a level playing field for test takers from different backgrounds it doesnââ¬â¢t matter whether your major was literature or physics. If you feel lost on a question about renaissance painters, remember that the guy next to you is lost on the problem involving planetary systems. So how can you successfully handle GMAT questions onà any topic? By sticking to the basics. The logic and reasoning required to answer theseà questions will stay the same no matter which field the information in the question stem comes from. To give an example of this, letââ¬â¢s today take a look at a GMAT question involving psychoanalysis: Studies in restaurants show that the tips left by customers who pay their bill in cash tend to be larger when the bill is presented on a tray that bears a credit-card logo. Consumer psychologists hypothesize that simply seeing a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available. Which of the following, if true, most strongly supports the psychologistsââ¬â¢ interpretation of the studies?à (A) The effect noted in the studies is not limited to patrons who have credit cards.à (B) Patrons who are under financial pressure from their credit-card obligations tend to tip less when presented with a restaurant bill on a tray with credit-card logo than when the tray has no logo. (C) In virtually all of the cases in the studies, the patrons who paid bills in cash did not possess credit cards. (D) In general, restaurant patrons who pay their bills in cash leave larger tips than do those who pay by credit card. (E) The percentage of restaurant bills paid with given brand of credit card increases when that credit cardââ¬â¢s logo is displayed on the tray with which the bill is prepared. Lets break down the argument: Argument: Studies show that cash tips left by customers are larger when the bill is presented on a tray that bears a credit-card logo. Why would that be? Why would there be a difference in customer behavior when the tray has no logo fromà when the tray has a credit card logo? Psychologists hypothesize that seeing a credit-card logo reminds people of the spending power given by the credit card they carry (and that their spending power exceeds the actual cash they have right now). The question asks us to support the psychologists interpretation. And what is the psychologistsââ¬â¢ interpretation of the studies? It is that seeing a logo reminds people of their own credit card status. Say we change the argument a little by addingà a line: Argument: Studies show that cash tips left by customers are larger when the bill is presented on a tray that bears a credit-card logo. Patrons under financial pressure from credit-card obligations tend to tip less when presented with a restaurant bill on a tray with credit-card logo than when the tray has no logo. Now, does the psychologists interpretation make even more sense? The psychologists interpretation is only that seeing a logo reminds people of their own credit card status. The fact that their spending power exceeds the cash they have right now explains the higher tips. If we are given that some customers tip more upon seeing that card logo and some tip less upon seeing it, it makes sense, right? Different people have different credit card obligation status, hence, people are reminded of their own card obligation status and they tip accordingly. Answer choiceà B increases the probability that theà psychologists interpretation isà true because it tells you that in the cases of very high credit card obligations, customers tip less. This is what you would expect if the psychologists interpretation were correct. In simpler terms, the logic here is similar to the following situation: A: After 12 hours of night time sleep, I cant study. B: Yeah, because your sleep pattern is linked to your level of concentration. After a long sleep, your mind is still muddled and lazy so you canââ¬â¢t study. A: After only 4 hrs of night time sleep, I cant study either. Does Bââ¬â¢s theory make sense? Sure! Bââ¬â¢s theory is that sleep pattern is linked to level of concentration. If A sleeps too much, herà concentration is affected. If she sleeps too little, again her concentration isà affected. So Bââ¬â¢s theory certainly makes more sense. Letââ¬â¢s now review answer choice E since it tends to confuse people: (E) The percentage of restaurant bills paid with given brand of credit card increases when that credit cards logo is displayed on the tray with which the bill is prepared. This option supports the hypothesis that credit card logos remind people of their own card not of their card obligations. The psychologists interpretation talks about the logo reminding people of their card status (high spending power or high obligations). Hence, this option is not correct. Now lets examine the rest of the answer choices to see why they are also incorrect: (A) The effect noted in the studies is not limited to patrons who have credit cards. This argument is focused only on credit cards, not on credit cards and their logos, soà this is irrelevant. (C) In virtually all of the cases in the studies, the patrons who paid bills in cash did not possess credit cards. This option questions the validity of the psychologists interpretation. Hence, this is also not correct. (D) In general, restaurant patrons who pay their bills in cash leave larger tips than do those who pay by credit card. This argument deals with people who have credit cards but are tipping by cash, hence this is also irrelevant. Therefore, our answer is B. We hope you see that if you approach GMATà questions logically and stick to the basics, it is not hard to interpret and solve them, even if they include information from an unfamiliar field. Getting ready to take the GMAT? We haveà free online GMAT seminarsà running all the time. And, be sure to follow us onà Facebook,à YouTube,à Google+, andà Twitter! Karishma, a Computer Engineer with a keen interest in alternative Mathematical approaches, has mentored students in the continents of Asia, Europe and North America. She teaches theà GMATà for Veritas Prep and regularly participates in content development projects such asà this blog! belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-35935777477282158652020-05-19T10:06:00.001-07:002020-05-19T10:06:13.499-07:00Risk Management Analysis Essay - 1627 Words This assignment will discuss the theoretical basis of financial risk, because managers need to be aware that financial risk its present in all sectors of activity so that they can run business efficiently and take advantageous investment choices, considering the different types of financial risk relevant to the current economic climate, as well as evaluating the methods available to business for managing, and by observing a case study where risk management has possibly failed. Risk is the doubt about future gains or losses, thus such doubts reveal that some future expectation and their impact cannot be predicted Chorafas (2008). Markowitz cited in Brigham, Gapenski and Ehrhardt (1999), argues that the portfolio theory can get highâ⬠¦show more contentâ⬠¦However Arnold (2002), argues that, it can only be used for European Options, that the share does not pay dividends, and the share price does not vary, although the modelà ´s assumptions may be adaptable. Modigliani and Miller as cited in Damodaran (2001), created a model arguing that if the market is efficient, no matter how the firm finances itself, with debts or equity, the value of the firm will remain the same, because both firm and shareholders will have same the value for rate of return, thus the unique factor capable of influencing the capital structure is the cash flow generated. However Arnold (2002), suggests that Modigliani Miller have created a model that might b e based in assumptions, which in reality might not work, because there exist costs affecting the capital structure of a firm, as paying taxes. Additionally high gearing levels may increase risk of failing, thus it lies a need to have a pro-active thought about its assumptions before place it into practice. When undertaking an investment several types of risk may arise, Brealey et al. (2001). Banks are vulnerable to liquidity risk because the more they create liquidity the greater is the exposition to losses, Diamond cited in Voon-Choony et al. (2010). Gatev cited in Voon-Choony et al. (2010) supports that, banks make agreements to lendShow MoreRelatedRisk Analysis Of Risk Analysis And Management984 Words à |à 4 Pages1. 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Fortunately, much data can be gleaned from various sources for the project manager to use in developing the plan which is unique to that particular hospital facility. A comprehensive risk management plan can insure the organizationââ¬â¢s facility is operating at the level it was designed to achieve. At the same belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-9580056279567642442020-05-06T21:57:00.001-07:002020-05-06T21:57:12.677-07:00Internet Marketing - 1470 Words Since its release in 1991, Internet revolution has changed the way companies do business and customers consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widen horizons by entering new markets and offering new services thereby competing with larger business. Internet marketing may be used for business to business or business to consumer environment (Chaffey et al., 2003). Location-free and lowerâ⬠¦show more contentâ⬠¦Retailers in UK must take advantage of increasing number of internet users. Since the location is no more important, products can be provided at lower prices. New entrants can take advantage of financial freedom by developing organization as per logistical demands for a new format. Niche Markets can reach more new customers due to global presence. Hamleys toy shop in London for example, gets majority of its sales on website from US customers. By use of website a retailer can display any number of products. Also firms can collect rich data from customers and personalize service for them. Advantages to consumers include 24 hour shopping. Thus they can shop anytime and no longer have to wait in the queues. Moreover, some goods like music and software can be received instantaneously (Afuah Tucci, 2003). Although there are many advantages of online shopping, there are a few disadvantages as well. Online shopping cannot provide the social experience. Most of the consumers like to see, touch and test products before buying. Online distribution doesnââ¬â¢t allow good display of products. Bad quality images and slower downloading time induce consumer to end site. But with ever improving technology, this problem would be eradicated soon. Manufacturers may face conflicts with existing distribution channels if they sell products directly online (Web 1). 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The benefits of internet marketing is thatRead MoreInternet Marketing of HND1281 Words à |à 6 Pagestitle Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotionRead MoreMarketing : Internet Marketing And Advantages Enjoyed By Internet Marketers1164 Words à |à 5 Pagesreferred to as marketing (Kotabe and Helsen). The purpose of marketing is to ensure that they promote or sell products, services of their brand. Marketing can be of different forms considering, what is more, useful for the businesses. For successful marketing technique o r strategy, one should be able to analyze the market target, consumer preference, market segment and also understand the consumer behavior (Kotabe and Helsen). One of the major forms of marketing is internet marketing. This paper willRead MoreInternet Marketing : A Target Audience886 Words à |à 4 PagesInternet marketing Firms must understand consumer behavior and go where the consumers are to market their products. With the wide use of online websites and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, HealyRead MoreInternet Marketing : A Target Audience897 Words à |à 4 PagesInternet marketing Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, PerksRead MoreImpact of Internet on Marketing3911 Words à |à 16 Pagesthe internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internetà marketingà plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet, there are some difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further re search is required. INTRODUCTION Marketingà is an belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-1823406788733764562020-05-06T06:19:00.001-07:002020-05-06T06:19:18.351-07:00The Process of Painting free essay sample Ive always felt like I straddled the fence that divides colors and words, hoping to somehow be the bridge. When I was in third grade I tried to explain to my mom that my teacher was a green teacher and my friends teacher was a blue teacher. She didnt get it. She didnt understand that when I said green, I meant soft-spoken yet realistic, and when I said blue, I meant calm and nurturing. I just didnt know those words yet. All I knew was that I associated feelings and emotions with colors. Subconsciously Ive always related life to the ROYGBIV spectrum. My math binders are repeatedly black. And my English binders are always pink. It wasnt until I visited France that my theory came full circle and manifested itself in the form of a water lily. Let me explain. Tucked away in a corner of northern France, on the fertile banks of the Seine, lies the heart of Impressionism. We will write a custom essay sample on The Process of Painting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Giverny, a quiet village with cobblestone streets and quaint cottages, is privy to a trickle of tourists, mostly older women, who make the pilgrimage to see arguably the worlds most beautiful garden. Monet would likely be annoyed that his home and haven is constantly encroached upon by eager sixty-somethings toting digital cameras. Maybe he would rest a little easier knowing his home taught me something about life. Before I divulge my water lily/life metaphor, let me state that I am not one who usually gets philosophical about art. When I went to the Metropolitan Museum, I didnt ponder how Van Goghs sunflowers made me feel about the bursts of hope in mental illness; when I went to the Louvre I walked quickly by the Mona Lisa, unimpressed; and when I went to the Museum of Modern Art in New York, I scoffed at the apparent simplicity of certain ââ¬Å"scribbledâ⬠pieces. I am far from an art enthusiast. However, I have always held a certain fondness for Impressionism, and as I biked the miles back to Vernon, home to Givernys nearest train station, I realized why. Impressionism is in fact realism. While Merriam-Webster makes the case that the blended colors of realist paintings, with their brush-strokes indecipherable, is the most veracious portrayal of actuality, I disagree. It is through the muddled messiness of Impressionism that something realistic is brought to fruition. Life is never clean and smooth. Everything I have done in my life is akin to one paint stroke, completely independent from, yet entirely dependent on, the other dollops for meaning. My life in its entirety is the canvas. It started out blank but is currently in the process of becoming something beautiful. My first memory of joy is as a three-year-old running through a Pooh-bear lawn sprinkler with my dad. A thick yellow glob of paint and a sun-filled recollection. In and of itself its a lovely color and an even lovelier memory, but when combined with every other shade of my life, it gains weight, purpose, and meaning. When I think of being three, I think of light yellows and pale blues, carefree days spent under a warm California sun. When I think of being nine, I think of orange and uncertainty. What is orange really? Its not mean, passionate, and convicted enough to be red but not cheerful enough to be yellow. I was an orange nine-year-old, relocated to Little Rock, who quickly had to adapt to a Southern world of ââ¬Å"yes maamâ⬠and ââ¬Å"no maam,â⬠grits, hogs, and ââ¬Å"fixin to.â⬠I didnt like it. When I think of the summer of 17, I think about the brightest of turquoises and the prettiest of lilacs, the best three months of my life. But every action and every moment in between fills those years with varying degrees of color. Dark gray for when I hung up the phone and cried big tears and my mom held me on our leather family room sofa ââ¬â my first encounter with death. Coral for when my fifth-grade crush brought me a heart-shaped box of Reeses and asked to be my boyfriend on Valentines Day. Purple for secret rendezvous and sneaking out of the house. Green ââ¬â pragmatic and reliable ââ¬â for hours spent studying. Brown ââ¬â ugly, mean-spirited brown ââ¬â for the first time I got made fun of for being Mormon. Red for love. I think Monet understood this when he painted his water lilies. He knew there is necessity in the dark shades, for without them to throw the pastels into relief there would be no contrast and no beauty. Life is the same. Every stroke combines to create something magnificent, but it is up to us to create the masterpiece. I cannot say for certain what my canvas will turn out to be, I only know there is truth and fulfillment to be found in the process of painting. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-14402117458960052962020-04-21T09:40:00.001-07:002020-04-21T09:40:03.213-07:00The Younger Generation in the Twenty-First Century free essay sample We always say ââ¬Ëwe are the futureââ¬â¢. Indeed. We, the younger generation represents modern knowledge, new concepts, ambition and great desire for success. But, have you ever thought of this question: how can we be successful in the 21st century, which is full of great challenges and fierce competitions? In my opinion, there are two important factors. First, we have to catch the opportunities and face the challenges. China has successfully entered the World Trade Organization, Beijing has won the bid for the 2008 Olympic Gamesâ⬠¦ If we want to be successful, we have to seize these opportunities. SARS and AIDS, environmental pollution, growing populationâ⬠¦ We have no choice but to solve these problems with our own hands. Thus, catching the opportunities and trying our best to cope with the difficulties is necessary for us to succeed in the 21st century. ? Secondly, we have to learn to cooperate and compete. Last year, when SARS was spreading rapidly in China, scientists all over the world cooperated with each other and prevented the disease from spreading in a short period of time. We will write a custom essay sample on The Younger Generation in the Twenty-First Century or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the same time, they were also competing against each other to see who could conquer the disease first. By cooperating and competing, the world develops day by day. Therefore, we, the younger generation, must know how to cooperate and compete. ? Ladies and gentlemen, we are standing at the outset of a new century, we are at the gate of a new era. Looking back, the 20th century is a century of great developments and remarkable changes. Looking forward, the 21st century is a century full of opportunities, challenges, cooperation and competition. I believe, if we can seize the opportunities, face the challenges, cooperate and compete, success in the 21st century belongs to him, to you and to me. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-35619357945808321522020-03-16T04:46:00.001-07:002020-03-16T04:46:02.799-07:00Horror and despair EssaysHorror and despair Essays Horror and despair Essay Horror and despair Essay By the time we reach chapter 11, the creature has killed Frankensteins brother and condemned his nanny to death by claiming that she committed the murder. At this point we are not inclined to feel sympathy for the creature. After fleeing from the laboratory on the night of his birth, the monster discovers himself cold, unfed, and lonely in the mountains outside Ingolstadt. He describes himself as a poor, helpless, miserable wretch. This quote shows that the creature has taken on Frankensteins name for himself and is recognising himself in the mould that Frankenstein has cast for him. He searches for food and shelter in the woods. Later he finds a cottage and watches and learns form the cottagers about many different aspects of life including how to speak. He hears his own voice for the first time which frightens himself into silence. He clearly feels insecure as well as scared. Mary Shelley is implying that the creature had finally found out why people were so scared of him, and by saying that his voice scared him it suggests that he now knows why people are so mean towards him. The reader is drawn towards sympathy for the creature by the fact that he tries to explain how he feels about being bought into a strange and unknown world where everyone provokes him because he is different. This is portraying prejudice and discrimination against anything or anyone who is different. The language in this chapter helps to create sympathy for the creature as when he states that the clothes he found were insufficient to secure me this creates a sense that even though he is made from adult body parts the create still has to get used to the surroundings just like a new born baby would have to. When the creature first wakes up his reactions are that of a very small child, just learning to walk or use their senses, a strange multiplicity of sensations seized me, and I saw, felt, heard and smelt at the same time. He describes to Frankenstein that it was a long time before he got uses to his four senses. When he tells Frankenstein about wandering through the woods of Ingolstadt, he describes hunger and thirst as being living objects. This could imply that he still needs to get used to the idea that not all things are living but that some are inanimate. This personification suggests persecution. In my view the creature was not born a horrible monster. I believe that because Frankenstein was so surprised that his creation actually worked, and also cowardly towards him, it gave the creature a sense of not belonging and loneliness. On his first encounter with humans, the creature is given the perspective of the barbarity of man. With every meeting of humans, the creature is tormented and hurt in such a way that it starts to make him fight back and reinforces the initial perspective. I believe this to be the cause of turning the creature into a horrible monster; had his experiences been different he may have turned out to be an entirely different type of being. At the end of the book the monster is thrown into despair when he finally stands over the dead body of Frankenstein, and realises that he has destroyed himself by destroying Frankenstein and all he loved. He is described as howling with despair. In my opinion evil can mean very different things. It could mean a person being morally bad or wrong. I think that because Frankenstein created such a miserable wretch, this could in some instances be classed as malicious, since it was Frankensteins desire to create a thing that he could bring back to life. However I do not believe that Frankenstein intended it to cause harm but maybe knew deep down that it was a possible outcome of his actions. In some ways the creature is hardly different to Frankenstein. In some instances the creature deliberately causes great harm and pain to several members of Frankensteins family including Frankenstein himself. It was after all Frankensteins deliberate actions that created the creature in the first place. It is almost as if it was his alter-ego. Because each narrator tells his own story, I think that it has some impact on the effect that it tries to cast over the readers sympathy. As a reader you find that your sympathy switches from Frankenstein, the creature and even Henry Clerval. The story is told in the first person narrative and this has a powerful effect on the reader. For example, when Frankenstein is describing his work towards his creation, he is consumed with his own ambitions and gives no thoughts to the consequences of his actions. This leads the reader to have little sympathy with him. In some measures the creatures actions are justified because of what he suffered. He was given no opportunity to develop any kind of warmth or love because he did not experience it himself. Everywhere he went he was harmed in someway, whether it was mentally or physically. This is shown when he is describing his experiences to Frankenstein. The whole village was roused; some fled, some attacked me, until, grievously bruised by stones and many other kinds of missile weapons, I escaped. In conclusion, I felt as a reader, most sympathy with the creature because he was brought into the world with no real sense of right or wrong, just as a child would be. However, he does not have the support of a family and is not shown love and support to enable him to grow in a way that society perceives as right. I think Mary Shelley is warning that meddling with science and things beyond our understanding could have consequences so bad that we cannot even imagine. Mary Shelley had terrible experiences of birth. Her mother died the day after she was born and she gave birth to several stillborn children. I think that the horror of these circumstances led her to express her feelings of grief and despair in the writing of this novel. I also think that there is an element of her blaming herself for these awful events in her own life. Mary Shelley combines these terrible events in her own life with the scientific experiments of the day to produce this tale of horror and despair. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-54677594379756398352020-02-28T19:11:00.001-08:002020-02-28T19:11:02.802-08:00Chose one of the options in the instructions sheet EssayChose one of the options in the instructions sheet - Essay Example The society has realized a new implied meaning that can dictate the growing need for a society that does not have a way of checking on its developmental statuses. The important thing is to look at the impact of this growth based on the critical theory as noted by Max Horkheimer. People come together to form a society that operates within a set of predetermined rules. The main goal is to ensure that people have a shared custom and beliefs that will see them improve, formulate strong relationships and construct strong social gatherings. The important aspect is to understand how to check on the growing attributes and decide whether the society is growing according to what it believes in. Human beings have to note that critical theory asserts the need to critique the society based on the interactions that people have (James & Szeman 90). This implies creating and enhancing the growing liberation of those who feel entangled in the growth process. The society has a growing need to input new thought and feelings in its people, and the only way this has managed to remain a goal in many parts of the world is the current innovation and utility of the Internet. The Internet has changed the way people socialize and communicate. Unlike in the past when the mothers had to train their daughters on womanhood and fathers had to take charge of their sons, the Internet is now a hub of all kinds of information. Teenagers, for example, are looking for advice from the internet and not from their parents. Parents instead of sitting and talking with their children also seek advice from online psychics on how to deal with their children. The Internet, in essence, has revolutionized the way the society interacts (James & Szeman 98-9). The major problem is that this invention has made it easier to maximize on the communication aspect from a global front, where automation of services has lessened the communication time amongst parties in belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-87910807779105491052020-02-12T11:58:00.001-08:002020-02-12T11:58:03.246-08:00Research paper for Health Economics Example | Topics and Well Written Essays - 1750 wordsFor Health Economics - Research Paper Example If the medical profession is viewed as health care service being a public or civic activity, it can capture the true purposes of the service. The ethical practices of health care is a strong debate in this field of study and incorporates both the commercial aspects as well as the social and ethical aspects of health policies, health reforms, and moral medical practice meaningfully (Jennings and Hanson). 3 Introduction Health care is a debated topic in the current decade and the discussion over today's health care system revolves around the views that consider ââ¬Å"health care services as commoditiesâ⬠(Jennings and Hanson). These debates involve discussions about how reforms can be brought about in this sector. This point of view takes care of the economic objectives of the reforms in the health care system but obscures the other portion of the purposes of providing efficient health care: the morally vital attributes of the medical profession and the health care provision. If the medical profession is viewed as health care service being a public or civic activity, it can capture the true purposes of the service. ... The price of these products and their availability are specific characteristics making them similar to other normal economic commodities. Although these characteristics are advantageous for some consumers in the US that have coverage of health insurance and also for those that manufacture medicines and medical equipment, the specificity of the characteristics places other parties, such as uninsured consumers and the government, at a disadvantageous position. Racial disparities play an important role in the status of the health care system in the US and are considered as an unrelenting and disconcerting problem for the country. Health status of the average population in a country reflects the economic health of the country, and it is a serious problem since ample policy efforts have yet not been able to rectify the situation. On the contrary, African-Americans and other ethnic and racial minorities are often reported to receive less than the desired level of care. The quality of medic al attention also differs from the care received by their white skinned counterparts (Jha). This makes the situation worse. The hypothesis made in this context is that racial disparities can be eliminated and a better health care system can be established in the States. The questions studied through this research are: what causes these disparities to exist and what steps might be taken in order to do away with the gap and reduce the disproportion in the countryââ¬â¢s health system. The study has been carried out by collecting secondary data and making qualitative analysis of the same. Secondary resources available on online and print media such as books, journals, newspapers and online articles, belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-1169748680432361942020-01-31T20:19:00.001-08:002020-01-31T20:19:02.511-08:00The Contemporary Hospitality Industry in Managment Assignment - 1The Contemporary Hospitality Industry in Managment - Assignment Example The essential issue in the hospitality industry is the quality of the service provided. The hospitality industry hence must have a clear working framework and structure that enhances service delivery of which behavior and attitude, kindness in welcoming guests, of the staff plays a very important role (Wood & Brotherton, 2008). In the quest for a quality product and service delivery in the hospitality industry, it is organized into a specific given structure to address the challenges that may be experienced during service delivery or improving quality service delivery. This structure organization ranges from individual organizations to universal corporate organizations with staff and levels of operations undertaking several diverse tasks. Most people usually limit the structure and branches of the hospitality industry to hotels, restaurants, or motels. This is however not so because the hospitality industry structure and branches are very diversified as it will be outlined in this paper. The branches and sectors, for instance, are, Events; this is a special sector of the hospitality industry that provides the role of organizing and hosting events such as seminars, conference meetings among others. This is also the hospitality service that is widely known to offer a cordial reception to guests and providing places to sleep for instance hotel rooms. Pubs, bars and nightclubs are also a section of the hospitality industry that is majorly entertainment hangouts. Tourist services are also part of the hospitality industry that provides for vacation, touring and recreational services. Other perceived negligible areas that are part of hospitality industry includes travel services such asà airlines and bus services; visitor attraction such as museums and park visits services; self-catering and contract catering; holiday parks; hostels; membership clubs; and gambling (Brotherton, 2003). belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-83478811691377897142020-01-23T16:43:00.001-08:002020-01-23T16:43:02.406-08:00Les Gens De Couleur Libres, The Free People of Color in New Orleans Ess Shattered dreams. Broken promises. They were hung between freedom and slavery. They struggled to find a different kind of freedom and independency where justice has yet to exist and racism wasnââ¬â¢t just a part of life, but what life was all about. New Orleans New Orleans is a city in southern Louisiana, located on the Mississippi River. Most of the city is situated on the east bank, between the river and Lake Pontchartrain to the north. Because it was built on a great turn of the river, it is known as the Crescent City. New Orleans was founded in 1718 by Jean Baptiste Le Moyne, sieur de Bienville, and named for the regent of France, Philippe II, duc d'Orleans. It remained a French colony until 1763, when it was surrendered to the Spanish. In 1800, Spain ceded it back to France; in 1803, New Orleans, along with the entire Louisiana Purchase, was sold by Napoleon I to the United States. Like the early American settlements along Massachusetts Bay and Chesapeake Bay, New Orleans served as a distinctive cultural gateway to North America, where people from Europe and Africa initially intertwined their lives and customs with those of the native inhabitants of the New World. The resulting way of life differed dramatically from the culture than was spawned in the English colonies of North America. New Orleans is a place where Africans, Indians and European settlers shared their cultures and blended together. Encouraged by the French government, this strategy for producing a tough, durable culture in a difficult place, marked New Orleans as different and special and it still continues to distinguish the city today. The Africans African Americans make up about half of the city of New Orleans population to date. How did this come about? Well, during the eighteenth century, Africans came to the city directly from West Africa. The majority passed neither through the West Indies nor South America, so they developed complicated relations with both the Indian and Europeans. The Spanish rulers (1765-1802) reached out to the black population for support against the French settlers; in doing so, they allowed many to buy their own freedom. These free black settlers along with Creole slaves formed the earliest black urban settlement in North America. The Creoles A Creole is a person born in the West Indies or Spanish America but of European, usually Spanish, ancestry. And it... ...dren, noisy with tinkling bells and dressed in masks and gay dominoes, come out of their houses and visit from door to door in their neighborhood. Later in the day there is a street parade, and another one at night. The Mardi Gras gayeties end with the most brilliant ball of the season. In conclusion I would like to repeat that from the earliest days of New Orleans history, free persons of color have coexisted with those of European extraction. They didnââ¬â¢t have to get along fine, but that was just a way of life, which many, had to either accept or fight against. The free people of color, although free, did not have all of the rights of their white counterparts. As Charles E. Oââ¬â¢Neill, in Our People and Our History, defined it ââ¬Å"They shared neither the privileges of the master class nor the degradation of the slave. They stood between -- or rather apart -- sharing the cultivated tastes of the upper caste and the painful humiliation attached to the race of the enslavedâ⬠. SOURCES Our People and Our History by Rodolphe Lucien Desdunes and Dorothea Olga McCants. Creole New Orleans: Race and Americanization by Arnold R. Hirsch Joseph Logsdon. http://www.wholehostno.com/nohistory.html belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-53551495625555066522020-01-15T13:07:00.001-08:002020-01-15T13:07:03.605-08:00Component of Marketing Plan EssayINTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocation over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented and better reasoned and more realistic than in the past. Marketing planning is becoming a continuous proces s to respond to rapidly changing market conditions. What is a Marketing Plan? A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: â⬠¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. â⬠¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. â⬠¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should â⬠¢Understand and support. â⬠¢ Is a key component in obtaining funding to pursue new initiatives? Components of a Marketing Plan A marketing plan consists of following components: 1. Executive Summary 2. Situation Analysis 3. SWOT Analysis 4. Marketing Goals and Objectives 5. Marketing Strategies 6. Budget 7. Marketing audit 8. Evaluation and Control Executive Summary The executive summary is the first part of the marketing plan, but should be written after all other parts are completed. It is a brief overview of the entire plan and covers only the main points. It is useful to people you approach with your plan, such as investors, who may want to read a synthesized version to determine if they are interested in it before taking the time to read it in depth. The executive summary is also useful internally, as it helps to remind you and your employees of the organizationââ¬â¢s desired marketing goals and how to achieve them. Situation Analysis The situation analysis helps you to determine where your organization presently stands. It should examine whatââ¬â¢s going on outside of the organization, whatââ¬â¢s happening with consumers, and how the business is functioning internally. External Analysis What changes are taking place in your city, county, state, country and around the world that could potentially impact your business? Some things to investigate are: â⬠¢ Changes in political positions and legislation at the local, state, and national level. â⬠¢ Changes in technology â⬠¢ Trends in societyââ¬â¢s values and habits â⬠¢ Identify competitors and list their characteristics â⬠¢ Economic conditions Customer Analysis Before developing a marketing plan itââ¬â¢s important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: â⬠¢ Current and potential customers â⬠¢ Trends in consumer buying habits â⬠¢ Why do consumers purchase this product or service? â⬠¢ Why do others not purchase this product or service? Internal Analysis Knowing the state of the organization and its resources helps to determine where it is strong and what areas need attention. Include the following in the marketing plan: â⬠¢ Current state of financial and human resources â⬠¢ Anticipated state of financial and human resources â⬠¢ Your businessââ¬â¢s performance in relation to competitors The 5 Cââ¬â¢s of Marketing can be summarized as: Company ââ¬â The product time line, experience in the market, etc. Collaborators (or Partners) ââ¬â Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers ââ¬â This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes. Competitors ââ¬â Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses. Climate (or Environment) ââ¬â These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Societyââ¬â¢s trends and fashions are found in the ââ¬Å"climate.â⬠The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products). SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the companyââ¬â¢s position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the companyââ¬â¢s position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. [pic] When conducting your SWOT analysis, you should: â⬠¢ Examine your companyââ¬â¢s strengths, weaknesses, opportunities, and threats from a customersââ¬â¢ perspective. If youââ¬â¢re having trouble viewing issues that way, ask customers what they think or conduct surveys. â⬠¢ Separate internal issues from external issues. The companyââ¬â¢s strengths and weaknesses are internal; opportunities and threats are external. The key test to differentiate the two environments is to ask, ââ¬Å"Would this issue exist if the firm did not exist?â⬠If the answer is yes, the issue should be classified as external. Some things to consider about your company when determining your strengths and weaknesses are: â⬠¢ Size and financial resources â⬠¢ Scale and cost economies â⬠¢ Customer Perceptions You will probably have to do some research on your competitors, your industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some topics to consider: â⬠¢ Trends in the competitive environment â⬠¢ Trends in the technological environment â⬠¢ Trends in the sociocultural environment Once youââ¬â¢ve finished a SWOT analysis for your company, include the resulting strategy in your business and marketing plans. Some key actions to take include: Transform strengths into capabilities by matching them with opportunities in the environment. Example Strength: The company has a very efficient order fulfillment and distribution process Opportunity: There is an unfulfilled need for the companyââ¬â¢s product in other countries Capability: The company is capable of distributing its products worldwide â⬠¢ Convert weaknesses into strengths by investing strategically in key areas. Example Weakness: Employees are not familiar with the latest technology in the companyââ¬â¢s industry Investment: The employer sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology relevant to the industry â⬠¢ Weaknesses that cannot be converted into strengths become limitations. Example Weakness: A start-up company that has a tight distribution budget and no connections in the industry may have difficulty getting shelf space in stores Meaning to consumers: Consumers may not be able to find the companyââ¬â¢s products Minimization: Allow consumers to purchase products through other channels, such as a web site or mail order catalog. Marketing Goals and Objectives After determining your companyââ¬â¢s strengths, weaknesses, opportunities, and threats, youââ¬â¢ll have a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that youââ¬â¢d like to make and objectives are benchmarks to meeting those goals. You might say that goals are more qualitative and objectives are more quantitative. For example: Marketing Goal: Increase awareness of Product X Corresponding Objectives: Increase last yearââ¬â¢s direct mail distribution by 20% this year; develop a web site for Product X by June 1st; participate in five trade shows by the end of the year. Goals must be realistic and consistent with the firmââ¬â¢s mission. Objectives must be measurable and time-specific. You may also want to include the person responsible and the budget required for each objective. Marketing Strategies In this section, youââ¬â¢ll define your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, discuss the marketing mix elements (product, price, distribution, and promotion) as they relate to your product or service. Some questions you may want to answer for each target market include: Product â⬠¢ What are the features and benefits of your product? â⬠¢ What is your competitive advantage? â⬠¢ How will you position and differentiate your product? â⬠¢ What complementary products are available? â⬠¢ What customer services are available? Price â⬠¢ What are the costs associated with the product or service? â⬠¢ What will your pricing strategy be? â⬠¢ Will you give discounts? Distribution â⬠¢ Who are your suppliers and intermediaries? â⬠¢ How will you make the product or service conveniently available to consumers? â⬠¢ What partnerships can be developed to distribute the product? Promotion â⬠¢ Where will you advertise? â⬠¢ What public relations activities will be involved? â⬠¢ If you will be involved in personal selling, what is your sales strategy? â⬠¢ What types of promotions will you run? â⬠¢ What sponsorship opportunities are available? Setting the Promotion Mix When deciding how to properly utilize the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Here are some things to keep in mind: [pic]Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive [pic]Most effective tool for building buyersââ¬â¢ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools [pic]May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences [pic]Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not ââ¬Ëfreeââ¬â¢ as many people thinkââ¬âthere are costs involved) [pic]Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts Budget: â⬠¢ The goal of your marketing budget is to control your expenses and project your revenues. â⬠¢ It also assists in the coordination of your marketing activities within your organization. â⬠¢ A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy. â⬠¢ A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan, especially if something goes really right or very wrong. Budgeting Approaches Where do you get budget numbers? How do you set a budget and organize it? What are some standard ways to measure your budget? There are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on: â⬠¢ Percent of projected gross sales. â⬠¢ Percent of past gross sales. â⬠¢ Per unit sales. â⬠¢ Seasonal allocation. â⬠¢ Projected cash flow. Select a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards. Marketing Audit The Marketing Audit is committed to improving strategic decision making when companies are faced with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals. Here are 10 of 25 key dimensions a marketing audit should assess: 1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing ââ¬Å"surprisesâ⬠ââ¬âthe unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs. 2. The extent to which each decision in the marketing planââ¬âe.g. targeting, positioning, pricing, advertising, etc.ââ¬âwas made after evaluating many alternatives in terms of profit-related criteria. 3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 4. The extent to which the marketing program was marketed internally and bought into by top management and non-marketing executives. 5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups. 6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI. 8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next yearââ¬â¢s performance. 10. The current value of brand and customer equity for each brand in the product portfolio. Evaluation and Control Many business owners forget the importance of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include: How will employees be evaluated and compensated for their work? â⬠¢ How can communication between employees be improved? â⬠¢ Do the employees share the firmââ¬â¢s values? â⬠¢ Is management committed to the implementation of the marketing plan? â⬠¢ What can be done if the product or service does not meet performance standards? â⬠¢ What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? â⬠¢ How will marketing activities be evaluated? belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-89191057152963336682020-01-07T09:30:00.001-08:002020-01-07T09:30:03.771-08:0010 Facts About George Washington belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-66969993892192175882019-12-30T05:56:00.001-08:002019-12-30T05:56:03.956-08:00The Film The Butterfly Effect - 1500 Words There are plenty of movies that bring an educational value to individuals. Individuals can learn the meaning behind horror. However, one tends to think, is horror just based on torture, slasher or murder? I believe that horror could also be mental. Meaning that an individual can experience horror by themselves. Imagine the type of torture an individual goes through and no one can help them. Reason being they do not know what is happening to the other person. There is a movie called ââ¬Å"The Butterfly Effectâ⬠. It is about a student named Evan Treborn, whose played by Ashton Kutcher. When Evan was going up he had serious headaches until it caused blackouts. He tried writing in his journals to help him remember. However, the journals could not help him figure out what he missed. Evan grew up and went to college, and continued to deal with headaches but not on the same level as before. Evan came across his old journals and thought about this girl named Kayleigh who is played by A my Smart. Evan grew up with Kayleigh and lost touch with her. He found her working at a diner and when he talked to her, he said something the struck a nerve and the next day he finds out that she committed suicide. The suicide shook Evan to the core, because he felt that it was his fault that her life was the way that it was. Reason being, Evan told Kayleigh that he would come back for her when he moved away with his mother. And he never came back until he was in college for a while. That was one ofShow MoreRelatedAnalysis Of The Butterfly Effect ( 2004 ) And The Road Not Taken 1666 Words à |à 7 PagesComparison of The Butterfly Effect (2004) and ââ¬Å"The Road Not Takenâ⬠by Robert Frost Intensity developed. Painful cries shouted. Hatred and powerful love provoked. Intuition and spirituality formatted in verbal context. The expression of poetry is one of the many facets that help describe the human experience. The effects of the lingering emotions experienced in life help in the development of ethereal translation for generations as to the ideas and perspectives of the past, as well as whatRead MoreThe Butterfly Effect, and A Sound of Thunder by Ray Bradbury1138 Words à |à 5 PagesMany science fiction shows, films, and novels today have been influenced by science fiction novels from the past. A few examples are Frequency,The Butterfly Effect, and A Sound of Thunder relating to A Sound of Thunder by Ray Bradbury. These films all express Bradburyââ¬â¢s idea of the butterfly effect and that time traveling can change the past, therefore changing the future. Although they share the same idea, they each have different outcomes. A Sound of Thunder was written in 1952 by Ray BradburyRead MoreThe Diving Bell And The Butterfly1334 Words à |à 6 PagesPapillon Gratuit Question #1: Analyze a film A caterpillar is kept captive inside a chrysalis for months or even up to two years (ââ¬Å"Butterfly Life Cycleâ⬠). Jean-Dominique Bauby was held captive in his chrysalis, but that did not stop him in becoming his own butterfly. The 2007 French film, The Diving Bell and the Butterfly was directed by Julian Schnabel. This film is about a forty-three-year-old man, Jean-Dominique Bauby, who was the editor of Elle Magazine. He was valuable to the fashion worldRead More THE BUTTERFLY EFFECT Essay715 Words à |à 3 Pages ââ¬Å"Butterfly Effectâ⬠was perhaps one of the best films I have ever seen. I found it mysterious, interesting and fascinating. I wanted to write my reaction paper about ââ¬Å"Butterfly Effectâ⬠because of the similarity to the film we saw in class called ââ¬Å"Donnie Darkoâ⬠. Both films investigate the issue of destiny thoroughly. Both film had a male character that has memories, dreams or black outs which make them at first confused. But later on, they realized the power they have in order to change theirRead More Butterfly Effect Movie Review Essay951 Words à |à 4 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Movie Review of The Butterfly Effect nbsp;nbsp;nbsp;nbsp;nbsp;Itââ¬â¢s not everyday that one may watch a film that can be categorized in all of the genres of drama, thriller, sci-fi, and love. However, in J. Mackye Gruber and Eric Bressââ¬â¢s movie, The Butterfly Effect, they do just that. Throughout the film, a young man, Evan Treborn, played by Ashton Kutcher, who like his institutionalized dad before him, has memory blackouts that he must deal with. After several yearsRead MoreThe Butterfly Effect Narrative Essay1208 Words à |à 5 PagesAlyssa Iannotti Art of The Moving Image Narrative Essay November 28, 2007 The Butterfly Effect Narrative form is simply ââ¬Å"a type of filmic organization in which the parts relate to one another through a series of casually related events taking place in time and space.â⬠Narration usually occurs in a cause-effect relationship. There are many factors of narration but range and depth are the most important. The range refers to how much we know in the plot. Range connects characters andRead MoreSupernatural Effects In The Butterfly Effect843 Words à |à 4 PagesItââ¬â¢s not every day that one may watch a film that can be categorized in all the genres of thriller, drama, love, and sci-fi. However, in J. Mackye Gruber and Eric Bressââ¬â¢s movie, ââ¬Å"The Butterfly Effectâ⬠, they do exactly that. Throughout the movie, a young man, Evan Treborn, played by Ashton Kutcher, who like his father before him, has memory blackouts that he must deal with. After several years had passed, Evan discovers a supernatural procedure to alter his entire life and find his disappeared andRead MoreAnalysis Of The Movie The Hollywood Thriller Fatal Attraction And Madama Butterfly 1426 Words à |à 6 Pagespermeates virtually every aspect of a personââ¬â¢s life, the mediaââ¬â¢s effect on our concepts of self, although impossible to determine precisely, are probably underestimatedâ⬠( Saucier 1986, 147). Mass media forms of entertainment have the unique ability to impact large audiences across time and space. The Hollywood thriller Fatal Attraction (1987), with its many references to Pucciniââ¬â¢s opera Madama Butterfly (1903), proves to be a central film to study when considering how intertextual value may arise fromRead MoreThe Diving Bell And The Butterfly1277 Words à |à 6 Pagesyears (ââ¬Å"Butterfly Life Cycleâ⬠). The 2007 French film, The Diving Bell and the Butterfly was directed by Julian Schnabel. This film is about a forty-three year old man, Jean-Dominique Bauby, who was the editor for Elle Magazine. He was valuable to the fashion world. He has reached the top of his career and had a publishing contract to write his book on a 19th century tale, until one day he found himself waking up on a hospital bed in Berck-Su-Mer Hospital (ââ¬Å"The Diving Bell and the Butterfly Synopsisâ⬠)Read MoreCompare the Ways the Distinctively Visual Is Cre ated in Run Lola Run and in One Other Related Text of Your Own Choosing?941 Words à |à 4 Pagesfor viewers. Tom Tykwerââ¬â¢s film Run Lola Run includes Distinctively Visual scenes throughout the whole film using Symbolism. The exhilarating film takes the viewer through an intensely fast paced journey to find an answer to Lolas boyfriends problem.à Lola finds herself making life-altering decisions on the spot as she sprints through the plot. The actual timeline of the story is only twenty minutes, but the story takes a twist to explore the idea of the butterfly effect.à Certain recurring images belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-90913227203451345752019-12-22T01:44:00.001-08:002019-12-22T01:44:03.831-08:00Essay on The Abortion Debate - 1351 Words Abortion is one of the most heated moral debates. It can be said that a personââ¬â¢s view on this issue speaks to the type of person they are in general. Most would say that someone who has a more liberal view of the world is pro choice and someone who is more conservative is pro life. Although there may prove to be a correlation between political view and view on abortion, there are people in this world on both sides of the issue. Some support a womanââ¬â¢s right to choose abortion, while others think the right to life is more important than a womanââ¬â¢s right to choose. Many people are in the middle of the issue, and support it on a situational basis. People tend to be unsure until the situation is explained and the individual takes theirâ⬠¦show more contentâ⬠¦Dilation and curettage requires the doctor to dilate the cervix and use a curette to remove the fetus and clean the wall of the uterus. Suction aspiration abortions are where the doctor inserts a suct ion tube into a womanââ¬â¢s womb and sucks the fetus out. Dilation and evacuation also requires a doctor to dilate the cervix but there are multiple tools used to remove the fetus from the uterus. Salt poisoning requires a doctor to remove amniotic fluid from the amniotic sac and replace it with saline solution, which then burns the skin of the fetus. Salt poisoning is no longer used in the United States. A prostaglandin chemical abortion is a two-part procedure in which a woman must take a cocktail to kill the fetus and another cocktail to initiate uterine contractions to begin to process of allowing the fetus to leave the uterus. This option is often referred to as an abortion pill, and formerly known as RU-486. A hysterotomy or cesarean section is when the doctor will preform a cesarean section birth for the fetus but the umbilical cord is cut within the womb for the baby to be killed before birth. Partial birth abortion is when the doctor causes a breech birth so the ba byââ¬â¢s head is the last thing left in the birth canal and the back of theShow MoreRelatedThe Debate On Abortion And Abortion1448 Words à |à 6 PagesAbortion. This word leaves most people feeling uneasy after just saying it out loud. The discussion of abortion is continuously left open-ended with millions of opinions, arguments, and questions. Abortions occur every single day leaving potential fathers devastated or thrilled, leaving friends and families broken and distraught or in contrast, proud. More importantly, leaving the potential mother uncertain and even destroyed. But with abortion in mind, what is considered wrong and what is consideredRead MoreThe Debate Over Abortion3667 Words à |à 15 PagesPolitical Science 101 SBCC April 19, 2015 T/R 11:10 Laws vs. The Right to Life The debate over abortion has divided Americans into polarized sides since the Supreme Courtââ¬â¢s 7-2 decision in Roe v. Wade on January 22, 1973, where the Court deemed abortion a fundamental right under the United States Constitution. The lawsuit began when Norma McCorvey became pregnant with her third child in 1969 and could not get a legal abortion in Texas. With her attorneys, they filed a lawsuit. Roe v. Wade reached SupremeRead MoreThe Abortion Debate Essay1652 Words à |à 7 PagesThe topic of abortion is one of the most controversial topics affecting our society. The disagreement between for and against abortion has caused hundreds of fights that have even resulted in death. Regardless of what many individuals may accept, fetus removal is not right or off. It is a matter of individual assessment. Consequently, each one side can say with assurance that alternate isnt right. Accordingly the inquiry remains; should premature birth be lawful? Though many people may disagreeRead MoreThe Philosophical Aspects Of The Abortion Debate1672 Words à |à 7 Pagesphilosophical aspects of the abortion debate form two logical arguments, which oppose and support abortion. These arguments are based on what is ethical and the rights of an individual. The view that abortion should be illegal rest on the moral right of the life of a human being at or near conception killing an embryo is unjust since it violates the right to life (Hershenov 129). Therefore, the law should prohibit violation of the right to life. The view that abortion should be legal, generally arguesRead MoreEssay about The Abortion Debate706 Words à |à 3 PagesThe Abortion Debate There are all kinds of people in the world, and we all have different opinions. In this report I am discussing abortion. You will read about the pros and cons of this subject. Some people think that abortion is wrong; they think that abortion is the killing of innocent children. Other people believe that the unborn child is not actually a human until it takes its first breath of air. Many people think that having an abortion is in a way, murderRead MoreAbortion Is A Never Ending Debate1094 Words à |à 5 Pages Amir Azarvana Pols 1101 July 2nd 2015 Abortion. The tittle of the article I will be analyzing is ââ¬Å"republicans seek to put abortion on the front burner in 2016â⬠. The article was published in U.S. News and World Report, written by Tierney Sneed. Abortion is a never ending debate, it is one of the most common medical procedures performed in the United States each year. Abortion is also one of the most debated topics of all time, it is a never ending debate of whether it should be legal for womenRead MoreThe Debate Over The Controversy Of Abortion1600 Words à |à 7 PagesWhen taking the emotional aspect out of the abortion argument, what premise would most support individual liberty? The debate over the controversy of abortion continues because of its frequency of occurrence, and the cultural, legal and religious status that varies extensively in different parts of the United States. While the emotional arguments regarding abortion can be compelling, but should have no bearing in the legal discussion, the individualsà ¢â¬â¢ rights to life and liberty should be held aboveRead More The Debate Over Abortion Essay2024 Words à |à 9 PagesWith the ongoing debate and the advancement of technology in determining the viability of a fetus, abortion, the ending of a pregnancy by removing a fertilized egg, has become increasingly controversial. The morality of abortion has caused many to separate into opposite sides of the spectrum, pro-life and pro-choice. The arguments over abortion has stirred a continuous debate between a pro-choice stance such as that presented by the analogical reasoning of Thomson or Gloverââ¬â¢s examination of socialRead MoreA Comprehensive Review Of The Civil Liberty Debate On Abortion.1500 Words à |à 6 PagesA Comprehensive Review of the Civil Liberty Debate on Abortion Of all the issues plaguing the United States, currently and in the past, abortion rights have been one of the most passionately debated civil liberty issues. Edward Sidlow and Beth Henschen define civil liberties as ââ¬Å"Individual rights protected by the Constitution against the powers of the governmentâ⬠(72). Some argue that women should be protected from the powers of government in terms of reproductive rights while others argue thatRead MoreAbortion In The United States Is A Major Topic Of Debate1218 Words à |à 5 PagesAbortion in the United States is a major topic of debate in United States politics. People today frequently hear the terms pro-choice and pro-life, which represent the liberal and conservative views on this issue, respectively. First made illegal in the late 1800s, the federal government did not rule that abortion was legal again until the Roe vs. Wade Supreme Court decision in 1973. Despite this ruling, citizens still fight for womenââ¬â¢s ability to terminate their pregnancies as they face legislature belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-83169460876008157592019-12-13T22:13:00.001-08:002019-12-13T22:13:04.434-08:00Facebook Essay Free Essays Size of this preview: 336 ? 600 pixels. Other resolution: 134 ? 240 pixels. Full resolution ? (434 ? 775 pixels, file size: 34 KB, MIME type: image/jpeg) This is a file from the Wikimedia Commons. We will write a custom essay sample on Facebook Essay or any similar topic only for you Order Now Information from its description page there is shown below. Commons is a freely licensed media file repository. You can help. DescriptionAn Essay concerning Humane Understanding in four books (1690) by John Locke (1632-1704) Date2005-12-03 (original upload date) SourceOriginally from de. wikipedia; description page is/was here. AuthorOriginal uploader was Olaf Simons at de. wikipedia Permission (Reusing this file) This image is in the public domain. Other versions [edit]Licensing This image (or other media file) is in the public domain because its copyright has expired. This applies to Australia, the European Union and those countries with a copyright term of life of the author plus 70 years. You must also include a United States public domain tag to indicate why this work is in the public domain in the United States. Note that a few countries have copyright terms longer than 70 years: Mexico has 100 years, Colombia has 80 years, and Guatemala and Samoa have 75 years, Russia has 74 years for some authors. This image may not be in the public domain in these countries, which moreover do not implement the rule of the shorter term. Cote dââ¬â¢Ivoire has a general copyright term of 99 years and Honduras has 75 years, but they do implement the rule of the shorter term. This file has been identified as being free of known restrictions under copyright law, including all related and neighboring rights. File history Click on a date/time to view the file as it appeared at that time. Date/TimeThumbnailDimensionsUserComment current22:32, 1 September 2010434 ? 775 (34 KB)JuTaigher resolution from de:Datei:Locke Essay 1690. jpg uploaded by de:user:Olaf Simons at 2005-12-03 23:22:27 local time with comment (John Locke, 1632-1704. An Essay concerning Humane Understanding in four books (London: Printed for Tho. Basset, a 08:55, 15 August 2009396 ? 732 (54 KB)Jack Merridewslight rotation to fix look; fixed a few speckles, too 15:33, 25 April 2007396 ? 734 (148 KB)W. C. Minor{{Information |Description=An Essay concerning Humane Understanding in four books (1690) by John Locke (1632-1704) |Source=Originally from [http://de. wikipedia. org de. wikipedia]; descripti File usage The following pages on the English Wikipedia link to this file (pages on other projects are not listed): An Essay Concerning Human Understanding Essay How to cite Facebook Essay, Essays Facebook Essay Free Essays In 2004 a 20-year-old man named Mark Zukerberg created a phenomenon that involves over 500 million people in this world. In fact today, there are more people on Facebook, than there were on the planet 200 years ago. Zukerberg created this website not knowing that it would become this popular to the world. We will write a custom essay sample on Facebook Essay or any similar topic only for you Order Now The concept of Facebook that Mark Zukerberg envisioned is viewed positively and negatively throughout the world. Facebook is always described as a place to make connections. Every person that you accept as a friend can see what you are doing on your profile. This is used to make connections with your friends that you may not have realized before. This could include adding your favorite movie; all of your friends then know what it is and can agree/disagree with your choice. Facebook is a place that makes it easy and efficient to connect with your friends, whether they live 5 miles or 5 hundred miles away. Some say you can do this by Instant Messaging, video chatting, e-mailing or writing letters. All of those options are true but what makes Facebook so popular is that you can do all of those things in one place to so many different people at once. For family that you do not see often, you can post pictures to show them what you have been doing. In the same place you can write them a note or video chat with them. The reason Zuckerbergs site became so popular so fast is because people want one place where they have many options of things to do. Another advantage to Facebook is the grouping it creates. You can create or join a group that states a common interest. People go into the group to talk about this interest, share ideas, and events about that interest. For example, last year my whole senior class planned a trip together. It would have been impossible to make this happen over texting or the phone so instead we used Facebook. Everyone could post ideas about what we should do and where we should go in this group. When someone posts everyone else can comment back saying what he or she thinks about that specific post. Some people join Facebook if they are famous or looking to become famous. They can post their latest projects there and all of their fans can comment, like, and share what the artist put up. This allows many different people to see it and show it to their friends so the artist can become more popular, especially if they are new. Mark Zuckerberg is the kid who created an online empire without even trying. In his 2010 interview in The New Yorker, Mark Zuckerberg is portrayed as a person who does not indulge with all of the money he has. It says that on his Facebook page his interests include ââ¬Å"Minimalism,â⬠ââ¬Å"Revolutions,â⬠and ââ¬Å"Eliminating Desire. â⬠He also states in a Facebook status that he does not own a TV. I think this goes to show what kind of person he is. He has had the same girlfriend, now wife, since college and they do not live in an over-luxurious home like most billionaires do. At 12 years old, Zuckerberg created a simple version of what is now Instant Messenger for his fathers dental business and his own home. In his New Yorker interview, the author Jose Antonio Vargas says, ââ¬Å"In all of our talks, the most animated Zuckerberg ever gotââ¬âspeaking with a big smile, almost tripping on his words, his eyes alertââ¬âwas when he described his youthful adventures in coding. â⬠I think this perfectly shows how innocently Zuckerberg views his programming and making websites. He really just enjoys it, not for the money or the fame but for the love of programming. In the world today you can find many critics of Facebook and of Mark Zuckerberg. I do not think people take enough time to look at the positives and the amazing online world that Zuckerberg created. It is interesting to see how many of the ââ¬Å"hatersâ⬠of Facebook are actually on it. Considering about 1 of every 13 people is on Facebook currently, I would suspect many people who speak negatively couldnââ¬â¢t get off of it. Work Cited Vargas, Jose Antonio. The Face of Facebook. The New Yorker, 2010. How to cite Facebook Essay, Essays Facebook Essay Free Essays The Winklevossesââ¬â¢ defeat! In ââ¬Å"The Social Networkâ⬠, directed by David Fincher, Jesse Eisenberg plays the role of the founder of Facebook Mark Zuckerberg. This film depicts all the successes and conflicts that Zuckerberg had to go through in order to make Facebook the most successful social networking site in the world. After launching a website called ââ¬Å"facemashâ⬠Zuckerberg became so popular that he was confronted by the Winklevoss twins. We will write a custom essay sample on Facebook Essay or any similar topic only for you Order Now Cameron and Tyler Winklevoss asked Zuckerberg to create a website for college students at Harvard but Zuckerberg eventually veered off into a different direction hence the creation the of Facebook. The Winklevoss twins are now angered by the fact that Zuckerberg apparently ââ¬Å"stoleâ⬠their idea, and take him to court. After numerous meetings the Winklevossesââ¬â¢ were given a settlement of 65 million dollars that was not deserved. The Winklevossesââ¬â¢ should not have received a penny of Zuckerbergââ¬â¢s money simply because they did not physically create Facebook, Zuckerberg did not use any of their ââ¬Å"codesâ⬠to make the site, and the Winklevoss twins did not fund during the creation of Facebook. In the beginning of ââ¬Å"The Social Networkâ⬠, Zuckerberg agrees to help the Winklevoss twins create their website. After a few weeks Zuckerberg makes little contact with Cameron and Tyler. At this point Zuckerberg is doing all the work with his partner Edward Saverin. The twins never actually did any physical work that goes into creating a website. All they did was give orders and sit and wait for Mark Zuckerberg to finish their website so they could take all the credit. After a month or two Zuckerberg finally hinted that the website would not be possible to complete at the rate he was working. The Winklevoss twins had no physical involvement in making any website whatsoever. They should not have won any type of settlement just because they asked someone to complete a task and that someone decided not to do it. They should have just fired him like it was any other job. Another reason why the Winklevoss twins should not have received any type of settlement is because Zuckerberg and his team did not use any of the twins ââ¬Å"networking codesâ⬠when creating the Facebook. I agree that they had similar ideas but saying something and actually doing it are very different things. These codes are formatting platforms that make a website. Zuckerberg did not use any codes that resemble Cameronââ¬â¢s and Tylerââ¬â¢s website they initially wanted to construct. Itââ¬â¢s like Google versus Bing. They are very similar, but one is more popular. They both have the same general idea but are not the same. Anybody should be able to create a website similar to another and not be sued for copyright issues. Money was also a big issue in this lawsuit. The Winklevoss twins agreed to pay Zuckerberg for his services and for any supplies needed during the process. Zuckerberg did not accept anything because he was working with Edward Saverin whom was providing all of the funding. Saverin set aside thousands and thousands of dollars to help start what is now Facebook. As for the twins, they did not officially give any funding to Zuckerberg or his partner. This lawsuit would have been different if Zuckerberg would have accepted money to create his own website and not what the Winklevossesââ¬â¢ wanted. That would definitely be a problem because they paid for a service and nothing was given in return. Since none of the Winklevossesââ¬â¢ money was used to create Facebook there should not be any problems. In conclusion, the lawsuit between Cameron and Tyler Winklevoss and Mark Zuckerberg should not have ended the way it did. No money should have been given to the twins especially not 65 million dollars. Zuckerberg probably did not want to pay them anything either but wanted to get them off his back since he had billions of dollars to be made in Facebook. I donââ¬â¢t think the Winklevoss twins deserved one cent just because they had a general idea. Any one individual can have an idea but if no work is went into it than there is no point in crying about it. Zuckerberg was able to prove that none of the codes were used when making Facebook so no copyright lawsuits should have been filed. You cannot expect Zuckerberg to just give up and hand over a billion dollar company when the twins did not even give them money to help keep the website running. Think about it, why should Zuckerberg give Cameron and Tyler Winklevoss any rights to the company when they just sat there and did nothing. They did not put any effort except emailing Zuckerberg about his progress. The Winklevoss twins were in the wrong 100 percent and should not have gained anything for something they did not contribute to. How to cite Facebook Essay, Essay examples belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-23913841267827762692019-12-05T18:34:00.001-08:002019-12-05T18:34:03.141-08:00Mothership by Led Zeppelin free essay sample First and foremost it is necessary for me to say that Mothership is a combination of Led Zeppelinââ¬â¢s best songs, which is hard to say as almost all of Led Zeppelinââ¬â¢s songs are great. This is the kind of album that you can press play and listen to all of the songs and not have to skip any of the songs to listen to a good one. The main reason I love Led Zeppelin is because of their raw talent, which is perfectly channeled together to create this musical genius. Led Zeppelin has four members: John Bonham who plays the drums extremely well, John Paul Jones who can rock the bass guitar, is skilled on the keys and with a mandolin as well, Jimmy page who is amazing on the guitar and is known worldwide for his genius, and Robert Plant with his multi octave vocals which leave the listener stunned in awe. We will write a custom essay sample on Mothership by Led Zeppelin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With this combination this group was able to produce hit after hit with great success. This album starts with a song titled ââ¬Å"Good Times Bad Timesâ⬠which starts with pages explosive guitar riffs, paired with the delightfully rhythmic smashing of Bonhamââ¬â¢s drums. This album takes an acoustic turn during the fourth song ââ¬Å"Babe Iââ¬â¢m Gonnaââ¬â¢ Leave Youâ⬠. This song features similar tones that are also found in the song ââ¬Å"Going to Californiaâ⬠in Led Zeppelin IV, and the whimsical song ââ¬Å"Over The Hills and Far Awayâ⬠in the second disk of Mothership. To finish my review I feel I have to touch on what I feel is one of the best, if not the best, songs ever written and performed. The song I am talking about is of course: ââ¬Å"Stairway to Heavenâ⬠. I am sure that everyone has heard this song at least once in their lifetime, and if you havenââ¬â¢t, I urge you to do so now. This song is a crowning jewel for Led Zeppelin and al lows the listener to really get a feel for all of what Led Zeppelin has to offer. It opens with a beautiful acoustic melody, followed by a clean electric guitar. After a whimsical tone is set, Plant takes you further away with his angelic voice. This leads into a beautiful hard rock riff, into a beautiful solo. The song finishes with Plant singing solo: ââ¬Å"And sheââ¬â¢s buying a stairwayâ⬠¦ to Heaven.â⬠All in all Led Zeppelin is necessary listening material for any person who likes music. I hope you enjoy Led Zeppelinââ¬â¢s Mothership. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-59686471274596632332019-11-28T17:57:00.001-08:002019-11-28T17:57:03.392-08:00Cross Cultural Studies Essays - Cultural Geography, Cultural Studies Cross Cultural Studies Question: What is the value of making cross-cultural comparisons? (Miller, Pg#11: 1999) Cultural anthropology encompasses all aspects of human beliefs, behaviors and ideas. What would the world be like without any knowledge of other cultures? Anthropologists study different cultures to be more understanding and accepting, more appreciative and to enrich our own culture. What is the real problem with the Ku Klux Klan? Perhaps, if they took the time to understand the African-American and Jewish cultures, for example, they would be more accepting of the diversity. Hundreds of years of cultural imperialism has evolved into a legion of hate. Emic studies put the researcher in the middle of the culture, free to interact and discover a new life style. After a few months or even a year in a different culture, one has a better understanding of the lifestyle, and understanding leads to acceptance. Once people, especially powerful political leaders, learn cultural relativism war will be a practice of the past and only discussed in history classes. Another reason for cross-cultural comparison is to make us more appreciative of our own culture and environment. For example, members of the Peace Corp volunteer months to years of their lives to live and help in third world countries. They may not be there with the purpose of studying culture, however, living among the people and having to adapt to their way of life gives them a first-hand experience of a third world life. Seeing the way life is without any luxuries make us realize how convenient our lives are. Plentiful amounts of food, clean water, stable shelter and adequate clothing are just a few of the many luxuries that our culture sees as essentials. Many volunteers return from the Peace Corp and adopt a new way of life; much less extravagant than the one they led before. Finally, we study other cultures to enrich our own. Where would Canadian culture be without the influence of the French, Italian, Chinese, and all the other cultures that form the cultural mosaic that defines Canada? Without the mixture of cultures in our country, we would still be eating meat and potatoes for every meal. The cultural blend that has come together to make up Canada, but yet retain their own individualities, work together to make a hybrid culture created from the best of all that are combined. In conclusion, we see that without cross-cultural comparisons life would be boring and monotonous. Learning about other cultures makes us more understanding, accepting, and appreciative of the diversity. No more war, no more racism and no more ethnic cleansing once ethnocentrism and cultural imperialism are abolished. Cultural diversity is the spice of life. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-16011201738911170672019-11-25T01:32:00.001-08:002019-11-25T01:32:03.359-08:00Free Essays on Kaffir Boyââ¬Å"Struggle For Educationâ⬠In ââ¬Å"Kaffir Boyâ⬠, Mark ââ¬Å"Johannesâ⬠Mathabaneââ¬â¢s mother strives to send him to school. She does not let anything get in the way of her ambition. Even though her husband disapproves, she will not let anything get in her way, but now her desires for her son to be educated are stronger. Her courage speaks louder than the consequences she will face with her husband. It seems as though her husband is dealing with a great amount of jealously. A jealously that will decipher Johannesââ¬â¢s decision about school. ââ¬Å"Did you hear what that woman said!â⬠ââ¬Å"Do you want the same to happen to you?â⬠A statement and question raised by his mother to show Johannes the importance of an education. ââ¬Å"They finally did. But what a battle it was, it took me nearly a year to get all them papers together.â⬠Since it took his mother so long to get everything together there was no way she was going to let everything she worked so hard for go down the drain. Even though Johannesââ¬â¢s mother and father were from different tribes, that did not stop her from putting her son in school. ââ¬Å"Your father and I fought today because I took you to school this morning.â⬠Johannesââ¬â¢s mother expresses her courage throughout the story. ââ¬Å"He had told me not to, and when I told him that I had, he became very upset. He was drunk. We started arguing, and one thing let to another.â⬠She shows her courage by disobeying her husbandââ¬â¢s orders. Unlike her husband, she wants Johannes to have a future and getting an education is the only way for a future. Being beaten was the consequence of disobeying her husband, but the beating how no effect for Johannesââ¬â¢s mother wanted to see her son succeed in the world. Johannesââ¬â¢s father seems to be jealous that his own son may have a chance to be educated. He says, ââ¬Å"he doesnââ¬â¢t have money to wasted paying for you to get what he calls an useless white manââ¬â¢s education.â⬠It seems that he does not unde... Free Essays on Kaffir Boy Free Essays on Kaffir Boy ââ¬Å"Struggle For Educationâ⬠In ââ¬Å"Kaffir Boyâ⬠, Mark ââ¬Å"Johannesâ⬠Mathabaneââ¬â¢s mother strives to send him to school. She does not let anything get in the way of her ambition. Even though her husband disapproves, she will not let anything get in her way, but now her desires for her son to be educated are stronger. Her courage speaks louder than the consequences she will face with her husband. It seems as though her husband is dealing with a great amount of jealously. A jealously that will decipher Johannesââ¬â¢s decision about school. ââ¬Å"Did you hear what that woman said!â⬠ââ¬Å"Do you want the same to happen to you?â⬠A statement and question raised by his mother to show Johannes the importance of an education. ââ¬Å"They finally did. But what a battle it was, it took me nearly a year to get all them papers together.â⬠Since it took his mother so long to get everything together there was no way she was going to let everything she worked so hard for go down the drain. Even though Johannesââ¬â¢s mother and father were from different tribes, that did not stop her from putting her son in school. ââ¬Å"Your father and I fought today because I took you to school this morning.â⬠Johannesââ¬â¢s mother expresses her courage throughout the story. ââ¬Å"He had told me not to, and when I told him that I had, he became very upset. He was drunk. We started arguing, and one thing let to another.â⬠She shows her courage by disobeying her husbandââ¬â¢s orders. Unlike her husband, she wants Johannes to have a future and getting an education is the only way for a future. Being beaten was the consequence of disobeying her husband, but the beating how no effect for Johannesââ¬â¢s mother wanted to see her son succeed in the world. Johannesââ¬â¢s father seems to be jealous that his own son may have a chance to be educated. He says, ââ¬Å"he doesnââ¬â¢t have money to wasted paying for you to get what he calls an useless white manââ¬â¢s education.â⬠It seems that he does not unde... belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-38802617918727965942019-11-21T08:56:00.001-08:002019-11-21T08:56:03.552-08:00Final wiki Assignment Example | Topics and Well Written Essays - 250 wordsFinal wiki - Assignment Example The class group debate created relaxed environment for allotment thoughts and ideas while deliberating on the issues of discussion. Moreover, it helped me in improving writing skills i.e. use of active and passive voices appropriately, verbs, adjectives and avoidance of clichà ©s. Further, it improved my research skills such as analytical skills in data breakdown to manageable units, ability to timely grasp new concepts and practical skills in performance of experiments and identification of resources. Debating skills like peer group discussion, arguing and supporting your opinion with logic and articulation of ideas. Nevertheless, the group activities in class enhanced interaction and collaboration between my members and me. I was taught actually to understand cultural diversity and acceptance of varied views and opinions of different individuals on different topics. Above all, the tools greatly improved my expressing ability mainly using concept maps for the topics that were tedious for me to express through essay writings and hence earned a chance of learning new tools to build belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-75522035058456797262019-11-20T12:29:00.001-08:002019-11-20T12:29:07.430-08:00The World Is More Depressed Essay Example | Topics and Well Written Essays - 250 wordsThe World Is More Depressed - Essay Example The major argument of the article is that the process of urbanization and the advancement in technology are major causes of increased depression globally. This is because, with urbanization, comes fractured families, increased use of drugs and alcohol, as well as poverty, all of which are risk factors for depression (Luhrmann, n.p.). On the other hand, technological advancement has increased access to information about other people especially through social media, causing people to compare their lives with those of others, and thus becoming depressed. The author has a bias for India as the country she has visited frequently and understands its situation more than elsewhere globally. Thus she uses it as the predominant example of increased depression, while the situation could be even worse elsewhere. What are the strengths and weaknesses of the article? The strength of the article is that it has applied the backing of various scientific studies from different parts of the world to ba ck the argument. The weakness is that the author has less exposure to the conditions of the rest of the world in relation to depression, thus paints India as the most affected country. The first-hand experience and scientific data of depression from the rest of the world, other than India, Japan, Britain, and the USA, is missing. The article is effective since it has been able to deliver the message in a more comprehensive and scientifically backed manner, through the application of data from different scientific studies. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-61329778082813195812019-11-18T07:20:00.001-08:002019-11-18T07:20:04.417-08:00Principles of Metal Manufacturing Processes Lab ReportPrinciples of Metal Manufacturing Processes - Lab Report Example The present research has identified that when more loads are applied the specimen breaks at the centre. The data of load versus extension of the specimen is collected and used in calculation of stress and strain. The values are plotted on an X-Y graph and yield a typical graph. From the graph several material properties could be calculated and observe. The following experiment investigates the Youngââ¬â¢s Modulus of a piece of wire subjected to tension. To get the Youngââ¬â¢s Modulus, stress and strain of the wire must be calculated from the recorded results. The linear section of the graph is referred to as the yield strength where the material shows elastic behavior and it is used in the calculation of E. On the other hand, the other part of the graph is referred to as the non linear section. The yield point is the transition between the linear and the non-linear sections, and the magnitude of stress at this section is termed as the yield strength (ÃÆ'Y). The slope of the li near section of the curve gives the materialââ¬â¢s Youngââ¬â¢s modulus, given in GPa. The formula for calculating Young's modulus is shown below. à The slope of the linear section of the curve gives the materialââ¬â¢s Youngââ¬â¢s modulus, given in GPa. The formula for calculating Young's modulus is shown below. The objective of this experiment is to determine the Youngââ¬â¢s Modulus when a piece of wire is subjected to varying forces. Apparatus The following apparatus were used during the experiment: 1 x G-clamp, approximately 10 cm jaw 1 x 2 wooden blocks 1 x single pulley placed on a bench clamp 1 x meter rule 1 x Adhesive tape 2 x cardboard bridges 1 x mass hanger with 8 slotted masses, 100g each 2 x lengths of copper wire 1 x safety spectacles Wire rolls and threads Procedure The experiment set up was as shown in figure 3 below. Figure 3: Experimental setup 1. After the set up was made, a copper wire was stretched and fixed horizontally along the bench as shown in figure 3 above 2. A maker was made from the adhesive tape and it was attached to the wire to make it less 2 m from the clamp and approximately 5 cm from the pulley. The marker was set to line up with the meter rule so that it could be used to measure the extension of the wire. A loop was made in the end of the wire for loading 3. The original length of the wire was measured and recorded. This was the length from the clamp to the marker. A small mass of 100g was then placed to stretch the wire and the length recorded. 4. The masses were increased gradually in steps of 200g while the force and the corresponding extension was recorded in each case. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-4710066038072162802019-11-15T19:52:00.001-08:002019-11-15T19:52:12.412-08:00The Driving Forces Behind Crowdfunding Management EssayThe Driving Forces Behind Crowdfunding Management Essay How can you raise over 10,000,000 in funding for a consumer product, that is not yet produced, without any help from banks, angel investors or venture capitalists. How can you make hundreds of people pay for a meal they just might receive in a distant future? How is it possible to turn thousands of committed customers to also become shareholders without the process of an IPO? The answer is crowdfunding, which is a financing method that has exploded in popularity the last few years and that is changing the way many individuals, start-ups and businesses seek funding (kà ¤lla Forbes). The basic idea of crowdfunding is to raise external finance from a large audience (the crowd), where each individual provides a very small amount, instead of soliciting a small group of sophisticated investors (Schwienbacher Larralde, 2010, p. 1). The individuals, investors, customers or consumers that make up the crowd are called crowdfunders (Schwienbacher Larralde, 2010, p. 4) and usually pool their money together via the Internet (kà ¤lla) An example of how powerful crowdfunding can be is the Pebble E-paper Watch, a smartwatch for iPhone and Android, which raised $10,266,845 in investments during roughly one and a half months on the crowdfunding platform Kickstarter (Kickstarter. 2012c). Another example is the Swedish hamburger restaurant Flippin Burgers, which got hundreds of individuals paying for a hamburger before the restaurant even existed and simultaneously financed the start-up of their now immensely popular venue in Stockholm (kà ¤lla). example of equity crowdfunding The crowdfunding market has grown with 557 % in the last five years and crowdfunding platforms raised a total of almost $1.5 billion in 2011, exceeding one million successful projects (Massolution, 2012). This number is predicted to double in 2012 with the current growth rate, which indicates that this nascent method of financing definitely has the potential to make a substantial change in the way individuals, start-ups and businesses seek financing (kà ¤lla). The long-term potential of crowdfunding is hard to predict, but currently the phenomena of crowdfunding looks promising. With scarce research on the subject, there are many aspects of crowdfunding that are still unexplored and with the projected industry growth, a demand will likely arise for a foundation of which entrepreneurs and managers can make informed decisions when hosting crowdfunding projects. 1.1. Background The background chapter will firstly cover the consumers involvement over time and its implications on crowdfunding, then a definition of crowdfunding will follow and lastly three different types of crowdfunding will be presented. 1.1.1. The Consumers Involvement Consumers have traditionally been positioned at the end of a firms value chain, but last decades their role have changed from not only being a target for marketing activities, to actually being a part of the value creation of a firms products or services (Hunt, Geiger-Oneto Varca, 2012, p. 347). The consumers have subsequently become key information sources, co-producers, partners for innovation and, finally, co-creators of value in the related literature (Ordanini, Miceli, Pizzetti Parasuraman, 2011, p. 444). This shift of focus on the role of the consumer has led to frequent activities by many firms to involve consumers and unidentified individuals in the process of product development and value creation (Zheng, Li, and Hou, 2011, p. 57). Involving consumers as co-producers and co-creators also provides value for the consumers and the process has been positively correlated with the consumers product satisfaction (Hunt et al., 2012, p. 347). This evolution of the consumers role was made possible initially by the rise of the Internet and later by technological innovations associated with Web 2.0 (Kleemann, Voß and Rieder, 2008, p. 5). Web 2.0 is a expression coined in 2004 noting a set of principles and practices that had emerged on the Internet, such as users being co-developers of open source development practices (OReilly, 2007, p. 19 30). Recently, the consumers role has also expanded to include investment support. This phenomenon of collective efforts by consumers and individuals to pool their money together via the Internet to invest in different projects is called crowdfunding (Ordanini et al., 2011, p. 444). Kleemann et al. (2008) argue that we are witnessing an emerge of a new consumer type called the working consumer. Ordanini et al. (2011) also describes the idea of crowdfunding, when consumers and individuals pay for producing and promoting a product instead of buying it, as a further step in the evolution of the consumers role. In association with these initiatives of involving the consumers as investors, there are several issues in the boundaries between marketing and finance, that are not yet fully explored and explained (Ordanini et al., 2011, p. 444). Zheng et al. (2011) have shown that consumers get involved in similar kind of initiatives to a great extent because of their intrinsic motivations. However, the field of crowdfunding is still unexplored when it comes to why and how consumers contribute with monetary investments, the selection of initiatives and what implications these behaviors within crowdfunding should have for firms and managers engaging in these kind of activities (Ordanini et al., 2011, p. 444). 1.1.2. A Definition of Crowdfunding Crowdfunding is defined as: an initiative undertaken to raise money for a new project proposed by someone, by collecting small to medium-size investments from several other people (i.e. a crowd) (Ordanini et al., 2011, p. 444) The actors involved in crowdfunding are the people who propose projects to be funded, the crowdfunding organization and the crowd itself. The crowdfunding organization serves as a form of hub, bringing together those who may want to invest in crowdfunding initiatives and those who seek investments for their projects via crowdfunding (Ordanini et al., 2011, p. 444-445). These crowdfunding organizations typically conduct their business via a website, (compare: http://www.indiegogo.com/, http://www.kickstarter.com/ and https://www.sellaband.com/) in which actors can advertise their crowdfunding initiatives to the crowd. The crowdfunding phenomena is much like regular investments, some efforts are successful and some are not. A popular crowdfunding site at the time of writing, Kickstarter, reports that 43.81 % of the crowdfunding projects at their website are successful à (Kickstarter. 2012d). They also report that they do not accept just any crowdfunding request and that about 25 % of submitted projects are not accepted to the site (Kickstarter. 2012b). This means, in practice, given that their numbers are correct, that about one third (0,75*0,4381à ¢Ã¢â¬ °Ãâ 1/3) of the attempted crowdfunding projects at the website in question are successful. One example of such a successful crowdfunding project in 2012 is Pebble E-paper Watch, which in total raised $10,266,845 in investments during roughly one and a half months (Kickstarter. 2012c). This demonstrates that it is indeed possible to obtain large investments from crowdfunding. 1.1.3. Different Types of Crowdfunding Crowdfunding can be divided into three different types of crowdfunding initiatives: (Schwienbacher Larralde, 2010, p. 13) Donations asking for donations rather than offering some kind of financial or remunerative incentive in exchange of an investment (Schwienbacher Larralde, 2010, p. 13). Example: Raising money for a good cause, like surgery of a diseased child. Passive investments giving some form of incentive in exchange for investments, these incentives can take many forms. In general a higher investments yields a higher incentive. Most crowdfunding like this does not offer any kind of possibility for the investor to participate in the project. This is in other words a form of crowdfunding where the entrepreneurs raise money without giving up control or having the customers actively involved (Schwienbacher Larralde, 2010, p. 13). Example: Pre-ordering of a product (such as a music CD). Active investments offering an active role in the initiative in exchange for investments. This could include offering shares of the profit or voting rights for features of the product. As in the case of passive investments, a higher investment in active investments generally yields a higher incentive. The entrepreneurs can in this way gain insight in their markets and receive valuable information of how the market thinks the product should be customized (Schwienbacher Larralde, 2010, p. 13-14). This type of investment with involvement in co-production, increases product satisfaction (Hunt, Geiger-Oneto Varca, 2012, p. 354). Example: Offering shares of profit from a concert, in proportion to how much money is invested. 1.2. Problem Discussion and Previous Research As a new emerging phenomena, crowdfunding and its consequences for businesses and consumers are not fully understood. For instance: what drives the engagement of consumers to invest in crowdfunding initiatives? (Ordanini et al., 2011, p. 444) One interesting way of approaching this question is stated by Ordanini, Miceli, Pizzetti and Parasuraman (2011, p. 446): Some extant literature streams are helpful in providing an appropriate backdrop for understanding crowd-funding, although insights from each stream only address some but not all aspects of this emerging phenomenon. This method provides an helpful framework for approaching the problem. The actors that invest in crowdfunding projects can be seen as both customers and investors (Schwienbacher Larralde, 2010, p. 13 Ordanini et al., 2011). This, in combination with the statement above, suggests that it is interesting to investigate why people participate and invest in crowdfunding projects both from a customer behavior perspective and an investment behavior perspective. Crowdfunding is as mentioned in 1.1.2 conducted online. If crowdfunders are seen as customers, the act of participating in crowdfunding can be compared to customer behavior in online shopping. Research in online customer behavior suggest that customers are motivated by extrinsic and intrinsic motivations when shopping online (Shang, Chen, Shen, à 2005, p. 401). Since crowdfunding is a relatively new phenomena, the literature in the subject is far from extensive. To demonstrate this, examples of searches in Scopus and Thomson Reuters Web of Knowledge as of the 25th of October 2012 will be presented below. Scopus and Web of Knowledge are extensive databases tracking citations with 47 million (SciVerse, 2012) and 49,4 million (Web of Knowledge, 2011) records respectively. A search for the term crowdfunding in Scopus rendered 5 results when limiting the results to articles. The same search in Web of Knowledge rendered 9 articles. Out of all these articles the oldest one was from 2011 (Ley Weaven, 2011), and the rest were published in 2012. This demonstrates that crowdfunding is indeed a new phenomena, and from these quick searches it can be concluded that the literature in crowdfunding is scarce. In a review of the literature found during the literature study which laid the foundation to this thesis (and included broader search terms than the above mentioned) it was found that it was only Ordanini, Miceli, Pizzetti Parasuraman (2011) who have studied how and why people engage in crowdfunding initiatives. The authors did this by conducting interviews with employees at three major crowdfunding platforms. Their findings revealed that crowdfunding participants motivations were very dependent on the type of project. Their study showed that the main motivation is patronage for music projects, monetary return for financial loaning and social participation for charity. However, their findings are based on interviews with informants from the crowdfunding intermediates without including any individual investors in their study. It appears to be a knowledge gap from an investor perspective, investigating the investors motivations to participate in crowdfunding initiatives. Since the actors engaging in crowdfunding initiatives can be seen as both customers and investors (Schwienbacher Larralde, 2010, p. 13 Ordanini et al., 2011), it is interesting to research why individuals get involved in crowdfunding both from a customer behavioral perspective and an investment behavioral perspective. To the extent of our knowledge, this has not been covered in the literature so far. à In summary, the literature on crowdfunding is scarce and while some aspects of crowdfunding has been studied, others remain unexplored. The purpose of this study is to attempt to fill the mentioned knowledge gap about motivations in the literature of crowdfunding and contribute to widening the research on crowdfunding. This thesis will examine the factors that motivate customers/investors to engage in passive crowdfunding projects. 1.3. Research Questions The problem description has resulted in the following research questions: 1. How do crowdfunders intrinsic and extrinsic motivations affect their size of investment in passive crowdfunding projects? 2. How important is the influence of other crowdfunders investments? 1.4. Purpose The purpose of this study is to research the relatively new phenomena of crowdfunding and examine the motivational factors that make people invest in crowdfunding projects. By examining why consumers invest in crowdfunding projects this study is intended to contribute to fill the knowledge gap identified in the problem description. The literature in general about crowdfunding is scarce and to our knowledge this type of study about crowdfunding has not been conducted before. Praktiska tillà ¤mpningar 1.5. Disposition The disposition of the thesis will be as follows, after this section a chapter about the theory used in this thesis will be presented, followed by a chapter about the research design and methods used. After that, the results of our surveys will be presented and a critical discussion about the results will follow. At the very end, the conclusions from the study will be presented and after that a list of references and appendixes will finalize this essay. 2. Theory This chapter will present the theory that lays the foundation to the thesis. First, customer behavior and relevant motivation theory will described and related to crowdfunding, including the important distinction made in this thesis between intrinsic and extrinsic motivation. Second, relevant investment behavior theory related to crowdfunding and an explanation of the phenomena of momentum in crowdfunding will be explained. 2.1 Customer Behavior As mentioned in the problem discussion, the individuals participating in crowdfunding projects can be seen as both customers and investors (Schwienbacher Larralde, 2010, p. 13 Ordanini et al., 2011). The first research question of this thesis is What motivates crowdfunders to invest in crowdfunding projects?, therefore motivation theories will be presented below. In general, motivation research à is directed to finding motives for peoples behavior (Sheth Mittal, 2004, p. 234). Within customer behavior, motivation research is aimed at finding out the conscious or subconscious reasons that motivate people to buy or not to buy a particular product, service or brand, or to patronize or avoid a store, or to accept or reject a marketing communication (ibid.). In this study, the research will be aimed at finding out the reasons why customers engage in crowdfunding initiatives, in other words, why they purchased the incentive offered at a given investment level. 2.1.1. Motivation Ryan Deci describes to be motivated as the means to be moved to do something (2000a, p. 54). A person who is motivated is a person who is inspired, energized or activated to act, where as an unmotivated person, feels no drive, incentive or stimulus to act. Motivation can be measured in terms of the level of motivation and the orientation of the motivation. The level of motivation refers to how much motivation an individual has, for example when a potential customer is out shopping for a car, if the salesman who assists the customer get paid in terms of commission it could be expected that this salesman has a higher level of motivation to make the sale than if the same salesman would have a fixed salary and no commission. The orientation of motivation refers to the underlying motives, goals and attitudes of the motivation, in other words why someone is motivated. An example of orientation of motivation is that a student may do her homework because she finds it interesting and intrigu ing, or the student may do her homework because her teacher and parents require her to do it. The student in this example may have equal level of motivation in both cases, but the nature of the motivation is entirely different because of its origin (Ryan Deci, 2000a, p. 54-55). A basic distinction of orientations of motivation is the distinction between intrinsic motivation and extrinsic motivation: (Ryan Deci, 2000a, p. 55) 2.1.1.1. Intrinsic Motivation Intrinsic motivation is an orientation of motivation that origins in doing something for its inherent satisfactions rather than doing something to achieve an outcome. An intrinsically motivated person is a person who is motivated because an activity is fun, challenging, novel, interesting or simply put satisfying psychological needs (Ryan Deci, 2000a, p. 56-57). This can be compared to that children from the date of birth are active, curious and playful in despite of rewards being absent. It is a natural motivation that encourages assimilation, mastery, spontaneous interest and exploration that is so essential to cognitive and social development and that represents a principal source of enjoyment à and vitality throughout life (Ryan Deci, 2000b, p. 70). In crowdfunding, examples of intrinsic motivation could be to fund a technological project of a gadget because it is fun, or funding a project raising money for surgery of a child out of compassion. An important concept in the case of charity is warm-glove giving. Warm-glove giving means that donors are egoistically motivated by the act of giving and not only the altruismà à à (Andreoni, 1990, p. FIXA). 2.1.1.1. Extrinsic Motivation Extrinsic motivation is in contrast to intrinsic motivation when the origin of motivation lies in obtaining a separable outcome from performing an activity. Satisfying psychological needs is not necessarily related to extrinsic motivation, instead extrinsic motivation covers the continuum between amotivation and intrinsic motivation (Ryan Deci, 2000b, p. 71-72). An illustration of this is that a student may do her homework because she fears sanctions from her parents or because the student sincerely believe that doing the homework will be valuable for her future career. In the latter case intrinsic motivation and feeling of choice is present, while in the prior case external control and compliance is imminent. Even though both cases involves intentional behavior, the types of extrinsic motivation is different because they vary in autonomy. In crowdfunding, examples of extrinsic motivation could be to fund a technological project of a gadget because an incentive given is the actual gadget, or funding an artists concert for a share of the profit. 2.1.2 Shopping experience 2.2. Investment Behavior According to Ordanini et al. (2011), the emerging phenomena of crowdfunding has transformed consumers into investors. The consumers are contributing financially to other peoples or organizations projects and expect either a monetary or non-monetary incentive for their support. Thus, the characteristics of crowdfunding are very similar to financial investments and the behavior of crowdfunders can thereby resemble the investment behavior of individuals in financial markets à (Ordanini et al., 2011, p. 450). Herding Behavior in Online Shopping A large group (a crowd or mob) is likely to show examples of group behaviour 2.2.1. Herding Behavior in Financial Markets Crowdfunding projects seem to follow similar patterns where the financing of the crowdfunders triggers a chain reaction and facilitates rapid growth at a certain point (Ordanini et al., 2011, p. 457-458). This kind of snowball effect in the crowdfunders behavior, of something small building upon itself and becoming larger, can be found and be explained in several investment situations and can be both positive and negative. This investment behavior can be found as a negative effect in bank runs (Iyer Puri, 2012, p. 1414) and as a positive effect in rational herding in financial economics (Devenow Welch, 1996, p. 603). Bank runs are situations when bank customers withdraw their deposits from banks because they dont believe that the bank can keep them safe. This phenomenon has been a recurrent case in the history, from the Great Depression in the 1930s, to the financial crisis recently (Iyer Puri, 2012, p. 1414). The same pattern can be found in rational herding in the financial mark ets, when investors act based on other investors decisions rather than information about the investment itself (Masson, Gotur Lane, 2001, p. 100). Imitation and mimicry are two of the humans most basic instincts, which could partly explain why investors are influenced by the decisions of other investors in financial economics (Devenow Welch, 1996, p. 603). Rational herding occurs because of payoff externalities and information externalities. Payoff externalities is when investors benefit from other investors following their actions and information externalities is when investors gain useful information from observing previous investors decisions to a level where they consider it to be more reliable than their own information (Masson, Gotur Lane, 2001, p. 100). 2.2.2. Investment Momentum in Crowdfunding Ordanini et al. (2011) have found that a similar momentum in crowdfunding occurs at a recurrent stage of the crowdfunding process and they have identified three distinct phases in the investment process that are applicable to most crowdfunding projects. The first phase includes the investments reaching approximately half of the projects target capital and mostly consists of investments from people who are directly connected to the project or the network of the creator of the project. The emphasis in this phase is the involvement of people related to the project or the creator to accumulate a start funding underlying the rest of the crowdfunding process (Ordanini et al., 2011, p. 457-458). The second stage usually slows down in investment growth and is considered to be the most delicate and important phase, since it typically determines if a project fails or succeeds. Motivating and involving people in this phase is crucial to trigger the crowding process and the inability to do so is a very common reason for failure (Ordanini et al., 2011, p. 457-458). The third and last phase is when a project triggers a chain reaction that facilitates rapid growth to reach and, in some cases, exceed the investment target. The crowdfunders in this phase are primarily people without any original connection to the project and the investment process usually speeds up when it comes closer to the accumulated target investment. Ordanini et al. (2011) claim that the reason for this is that in many cases, the opportunity to invest will disappear as the project reaches its target investment. In this situation, the crowdfunders act very similar to investors in the financial markets and nobody want to miss the opportunity to invest and be a part of the project, which results in a chain reaction triggering more and more people to invest (Ordanini et al., 2011, p. 457-458). Crowdfunding momentum graph? (Ordanini) 3. Method This chapter will explain the method used in this thesis. Firstly a broad perspecitve of the method used will be presented, the Research approach and Research design. After that a more narrow view and thesis specific details will be presented; the Research strategy using surveys, the conduction of the survey and the data analysis. Finally the reliability, validity and replicability of this study and the presentation of data will be presented. 3.1. Research Approach As shown, crowdfunding is a subject on which there is little existing literature and scarce knowledge. Because of the insufficient prior research on the topic, it is simply not possible to define a theoretical framework for a hypothesis, which precludes a deductive research approach (Saunders et al., 2007, p. 127). The research questions emphasizes on why something is happening, rather than being able to describe what is happening, which implies that a more inductive approach would be appropriate (Saunders et al., 2007, p. 126). Although, an inductive approach involves drawing generalizable inferences out of observations (Bryman Bell, 2007, p. 14), which is not an accurate relationship between the theory and data in the study since the research questions are based on previous studies. The objective of the study is to discover new variables and relationships and to stress theory development, rather than theory generation or confirmation of existing theory. For such a study, Dubois G adde (2002) suggest an abductive approach which enables continuous interplay between theory and empirical observations. The abductive approach also allows the framework to be successively modified as a result of unanticipated findings and insights during the research process, which enables new conclusions when theoretical models and new concepts encounter the reality (Dubois Gadde, 2002, p. 559). 3.2. Research Design The research desigend is intended to generate evidence to answer the research questions that are established and to act as a framework for the research process (Bryman Bell, 2007, p. 39-40). The study entails data from several cases at a single point in time in order to collect quantifiable data to detect patterns of associations. Because of this, this study is based on a cross-sectional design, which is the study of a phenomena in a given point in time (Saunders, 2007, p. 155). à A cross-sectional design enables examining several variables to explore potential variations, which suits the research questions of identifying motivations and distinguishing differences between different categories in crowdfunding. In cross-sectional design research, the data is also collected simultaneously, in contrast to experimental design, and the data is quantifiable by a systematic method for measurement and benchmarking. However, with the cross-sectional design it is only possible to examine rel ationships without being certain of the casual influence, in contrast to an experimental design where variables are manipulated (Bryman Bell, 2007, p. 55). Although a cross-sectional research design is sufficiently adequate to serve as a foundation for drawing certain inferences (Bryman Bell, 2007, p. 56). 3.3. Sampling This study has been conducted on the following crowdfunding websites: http://www.rockthepost.com/ http://www.sponsume.com/ http://www.helpersunite.com/ http://peerbackers.com/ https://www.sellaband.com/ The reason for choosing the above mentioned crowdfunding websites is that they permit contacting the participants in their crowdfunding projects via the websites respective internal mail systems. There are a few more crowdfunding websites in which it is possible to contact investors, but some require that you have invested in the same project as the users that you want to contact and others have no compulsory contact information, meaning that the users manually would have to post their contact information in their description to be contactable through the website. Worth noting is that even in the websites chosen for this study, there are some users that can not be contacted because of the option of being anonymous when investing. The study is also, as mentioned in the research questions, limited to passive investments in crowdfunding. Within passive investments this thesis is also limited to only successful crowdfunding projects, because the crowdfunding websites appear to remove the unsuccessful projects as to not discourage potential clients. This makes it impossible to access information about unsuccessful crowdfunding projects without the owners of the websites collaboration. Collaborating with the crowdfunding websites themselves has though been judged to be out of the scope for this study due to time restrictions. A consequence of studying only successful crowdfunding projects is that the participants in our study are asked about their motivations retrospectively. This means that the participants investment motivations rather are their retrospective rationalization of their investments, than their decision making process prior to the investment. Therefore, it is impossible to determine to what degree the customers/investors were affected by any post-purchase rationalization or dissonance to justify their investments. In an attempt to counter this problem, only crowdfunders that have participated in crowdfunding projects that have recently ended has been contacted. The time frame chosen for this was one week. Within the crowdfunding projects chosen within the different categories of crowdfunding no sampling were made, instead all participants that were not anonymous were contacted. 3.4. Research Strategy: Surveys The research strategy chosen for this thesis is surveys in the form of Internet questionnaires. This research strategy has been chosen because it is common in business and management research and allow for collection of large amounts of data to a relatively small cost (Saunders, 2007, p. 144). Given the quota sampling and the internal mail systems provided by the crowdfunding sites, Internet surveys provided us with a simple solution of reaching out to all participants in selected crowdfunding projects, seeing as it was fairly easy to contact the crowdfunders via the internal mailing system. This allowed for generating findings that are representative for the entire population in the chosen crowdfunding projects. In comparison to interviews this is also a less time consuming strategy and seeing as this is a bachelor thesis, time is of the essence. Surveys allows for collecting large amounts of data for statistical analysis. The data collected from surveys could for example be used for suggesting possible relationships between variables and produce models for these relationships (Saunders, 2007, p. 144) (Bryman Bell, 2007, p. 56). This is much in line with our research questions. à 3.4.1 Survey Design When designing a survey it is important to use standardized questions that will are likely to be interpreted in the same way by all respondents (Saunders, 2007, p. 393). The surveys sent out to the different crowdfunding projects where therefore identical. Language non native English speakers The questionnaire consists of XX questions in total, this because a questionnaire should not be longer than is necessary to meet the research objective and that it is generally believed that a shorter questionnaire has a higher response rate than a longer questionnaire (Saunders, Lewis, Thornhill, 2012, p. 436). Designing questions (Bryman Bell, 2007, p. 266-271) belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0tag:blogger.com,1999:blog-5196230914942647990.post-44611770514171820522019-11-13T08:24:00.001-08:002019-11-13T08:24:03.737-08:00Antigone :: essays research papers In our society today, movies and television shows are being broadcast all over the world to many genders, races, and ages. Some of these shows involve many violent topics and situations. For example, the news qualifies as a violent shows because three fourths of every broadcast involves a violent situation. The next generation of adults is exposed to this violence everyday, thinking itââ¬â¢s cool or acceptable. I think that if teenagers witness the violent actions in person they would react differently than seeing them on TV. The violent scenes in Antigone are much like crimes that occur everyday. For example, a gang related crime can be compared to one of the many deaths in Antigone. The public views these crimes as normal. Most often violence in the news is ignored or called normal. If more people witnessed violence then maybe more actions would be taken to stop it from happening. I think the violence told in Antigone was very low-key compared to the things we see today on the news. Today, our society likes to take time off to relax and watch a movie. Do you think itââ¬â¢s relaxing to watch people die and constantly be injured? Well most of the movies out today are violent. Even thought here are strict rating rules put on these movies, children are still seeing them. For example, The Power Rangers Movie. In this movie, five teenagers take on the roles of fighters. When kids view this PG rated movie they see how cool it is to kill other creatures and human beings. About three weeks after this movie was released in Chicago, two kids were playing power rangers; they decided to take the game a step further by involving pencils used as swords. This game ended with one of the two kids with serious incisions from the pencil. This situation could have easily been avoided if some of these movies were not so violently oriented. belindasande77http://www.blogger.com/profile/06201163252295442849noreply@blogger.com0