Enrollment System Essay

Enlistment is the focal point of the Compfuturist that would diminish the institution’s troubles in their Information System preparing, take care of information issues and a simpler access of the establishment’s data. Each enlistment, 80-100 enrollees want the dates of confirmation having a limit of 30 for each level, in present time study halls are comprise of 15 understudies. A simpler chronicle of records and a database to spare reports will decrease the space being involved by the records of the understudies. A quicker exchange, simpler ways for contributing datum and an advantageous ways for sparing documents are offered for the utilization of the foundation by the enrolment framework. The regularly utilized promotions of schools are pamphlets, flyers, standards and calling cards; the gathering additionally offers a site that will be utilized to improve its way to deal with individuals. The site would be an assistance for guardians about the notification or updates of occasions and social affairs, it would likewise be an approach to know the historical backdrop of the organization and the contact subtleties of the foundation. The inadequate necessities are the fundamental issues during the enlistment, one of which is the understudy data, a portion of the data required isn't topped off and some are imperative to the school records. In the Pre-School it is required for them to have the duplicate of their introduction to the world endorsement, two (2) duplicates of a 2ãâ€"2 photograph and a meeting with the Pastor or Principal. For the evaluation schoolers a copy of the birth testament, the structure 138, a declaration of Good Moral Character for transferee and a meeting with the Pastor or Principal. Because of the clueless individuals about the necessities required some are not brought and are documented to be uncompleted structures. Every understudy has an organizer that contains their data about the birth declarations, past records from the previous foundation the individual in question joined in, the quality point normal for every year and furthermore the grants marked by the guardians. Enlistment requires some serious energy and exertion from the guardians, understudies and furthermore from the educators; each progression of an enrolment, an instructor is appointed to train a parent or watchman what to do and where to go straightaway. The moderate procedure of enrolment makes the guardians incensed and makes the activity significantly harder for the educators for them to surge, that occasionally a few records are not being documented or are not appropriately doled out. Missing reports are additionally a reason for issue for the establishment, it may be set to another organizer or the parent overlooked it. A school’s refreshes about occasions and social affairs are the issues for instructors and guardians. Understudies neglect to advise their gatekeepers or neglected to give the letter acclimated by their counsels. The aftereffect of the overlooked occasions cause understudies not to wear the best possible clothing, guardians doesn't go to gatherings and social occasions, understudies are believed to be missing for explicit happenings and furthermore guardians become resentful about the obscure procedures. Venture Framework The Compfuturist Group offers the instituion. a framework and a site that would bear the challenges of the foundation. The school designates instructors to deal with the understudy data during the enlistment. Programming that is uncommonly made uniquely for Mabalacat Christian Academy and a site that would help the ad of the school increment. The framework must be open by an approved part or the head of the foundation. Passwords and records would be made for the security strategy made by the establishment to shield each student’s data and foundation. The Student Information Sheet or Form would comprise of the essential insights concerning their family, past schools the youngster joined in, number of kin, if there were grants the person in question got from past levels, address, contact number of the parent or watchman and more data that are to be filled by the gatekeeper. A choice will be given to the parent or watchman if the exchange of installment would be a full installment or a fractional installment each quarter and a decision to have it paid through money or check. A database would be given with a greatest limit of 300 and various 50 understudies for each level. A site would be accommodated the organization that would just be utilized for the utilization of the school’s ad, highlighting the offices of the foundation, employees, and history of the school and updates of happenings. The page would be the wellspring of guardians to be refreshed to the school’s occasions; when, where and what to wear. Explicit occasions expect understudies to wear an article of clothing mentioned by the establishment for consistency. The page can likewise be a source and guide for guardians and gatekeepers to know the subtleties and history about the school. Contact subtleties would be posted and an additional detail of the page is that if guardians are working abroad they could send the uncompleted prerequisite to the email of the school with connection of the necessities. The Facebook page of the establishment is additionally presented on the site and could be coordinated to the page made by the employees of the school. Explanation of Objective Site and Enrollment System is a program stretched out to Mabalacat Christian Academy, a program that would make the exchanges of necessities and reports, and furthermore help about the school’s notoriety about the improvement of its ways. It could take care of the issues of the school since it began; the framework just takes care of the issue of the school administrative matters and will reduce the space of the recorded documents. The System is a program that would make the way toward documenting understudy data quicker and simpler to put something aside for the school. The enlistment system’s object is to give a database for the records of understudies, a limit of 300 documents for the entire establishment and a simpler method of looking through understudy records. An exchange that would make the entrance of data framework simpler for the approved individuals, a quicker openness in data gave and an improved procedure; the confirmation and acknowledgment of enrolees would be quicker for the fruition of structures would not be hard for instructors to spare and keep. The Website will advise the guardians regarding the circumstances, crossing out of classes, school occasions, PTA meeting plans, assessment dates and installment levy. A record will be given to the head or school head to get to the understudy records and site if changes are to be made, the record given to the chief can likewise be utilized to check the quantity of understudies enlisted and to what level they are doled out to Importance of the Study The Compfuturist made a framework just from Pre-School to Elementary levels and for an establishment with one segment for every level, the framework subjects just to the enlistment, sparing and recording of reports and the postage of contact subtleties of the organization. The utilization of the program is to decrease the weight of arranging envelopes for each level and understudy, it likewise makes the hunt of an understudy record quicker contrasted with the manual based of looking through metal drawers. A database that would show and spare archives for explicit purposes and protection of records will be guarded and from others to see. Just the Principal and the delegated staff or individual from the foundation could get to the data arrangement of the database gave by the framework. The foundation would profit by the free framework that could be utilized for a considerable length of time and less updates of program would be given for the framework is just for the utilization of Mabalacat Christian Academy. Guardians and understudies would likewise profit by it since data given from the old understudies won't be inputted again yet be moved to the envelope that comprises of the level the individual in question is. The altering and including of subtleties is advantageous even to those individuals who are bad in utilizing PCs. Less pushing and simpler to utilize, is the way that the program or framework offers to its advocates. Radio catches, scroll bars and more highlights of the program and site would be given to reduce the trouble that a few experiences in website pages and virtual products. A free ten (10) months of support is given for the organization and would improve things contrasted with the current manual framework.

Does the Rewarding Strategy Can Improve Employee’s free essay sample

My Topic: Does the remunerating system can improve employee’s inspiration? Presentation Vibrancy of an organization gets from the positive and inventiveness of every worker, sorts of inspiration strategies are given in understanding an assortment of requests and inspiration. Focusing at a superior presentation and making representatives attempt their best to achieve companys goals; numerous chiefs will in general prize their subordinates for the exceptional workers to strengthen the great behavior.However, regardless of whether the prize technique can turn into a compelling method to advance the workers inspiration or not has been a typical issue worried by numerous experts in human asset zone just as the pioneers in certain organizations. In spite of the fact that, the vital prize framework contributes a lot to improve representatives inspiration by fulfilling their necessities and causing them to feel be esteemed, the prize procedure is as yet not impeccable in light of some inside and outer variables, a few disregards brought about by the prize technique even may assume a negative job in the improvement of workers inspiration (Gary, 2007). This paper expects to talk about the positive and negative side of the prize methodology, exemplary speculations will be given to help and clarify a few suppositions. So as to have a profound and away from about the impacts of remuneration methodology, this paper will contrast the positive side and the negative side of the vital prize framework together to reach an inference for the issuewhether the prize procedure can improve workers inspiration or not. Positive sides of the money related prize Reward procedure is a basic part in improving representatives motivation.Usually, a prize framework comprises of monetary prize and non-budgetary prize. Money related prizes allude to the remuneration, for example, the base pay, pay motivating forces and representative advantages. Non-money related prizes allude to the inherent prizes, acclaim, acknowledgment, time off, etc (Duncan, 2001). Prize has a significant impact in overseeing individuals well and propelling the association. As per Maslows pecking order of requirements, individuals have five-level needs: physiological necessities, wellbeing needs, social needs, regard needs, and self-realization needs (Maslow, 1970).Financial prize can address representatives issues in various viewpoints which can contribute a lot to advancing the superior. Workers will make assurance to carry out the responsibility well to secure the budgetary compensation for the fulfillment in both substance and soul. A sensible prize procedure will build the engaging quality of an association, it can help organization to pull in progressively amazing representatives and to make the enlistment procedure increasingly regular, an ever increasing number of astounding abilities and virtuoso will be bid by the propelled reward system.As the Expectancy Theory lets us know, if an organization needs to spur their representatives, it should let the representatives plainly realize that the activity can give things they truly need which have tight associations with their presentation and elite can be accomplished as long as the difficult work (John, 1963). In view of this hypothesis, the money related prize can change workers targets and anticipation to cause these two components to be in accordance with one another which will contribute a lot to the advancemen t of good execution just as a decent attitude.Equity Theory shows that representatives will make a decent attempt to look for the reasonableness in monetary prizes, after the battling, if the injustice in remuneration despite everything exist, the inspiration will be disappointed. Figured premise by the Equity Theory, reward procedure can diminish the sentiment of injustice in some degree which will ensure the ceaseless inspiration for representatives, in addition, a reasonable money related prize framework can likewise profit much in the improvement of workers loyalty.A vital prize framework is detailed as per the system of human asset division just as the goal of entire association that will drive the achievement of the associations last crucial (; Gill, 1999). This sort of pay strategy can lead the advancement of other human asset framework as opposed to turning into the weight of companys account for expelling the burdens of conventional monetary prize framework. The benefit of this prize technique guarantees the drawn out execution of remuneration instrument in light of the mix with associations strategy.As a piece of vital prize framework, money related prize can persuade the representatives adequately by fulfilling their necessities and improving their desires. Besides, the monetary prize can likewise enable an association to ingest superb occupation searchers and advance the workers capacity just as aptitudes. Contributed by the key prize framework, workers with great execution can be remained and kept, representatives unwaveringness likewise will build which will affect decidedly on the foundation of association culture. Positive side of non-money related rewardActually, monetary prize is only a significant part of the key prize fram ework, non-budgetary prize is additionally vital for a fruitful inspiration. Money related prize can influence the representatives quickly yet additionally in a present moment. As per the necessities hypothesis and anticipation hypothesis, cash isn't the main inspiration, what a worker need to gain from the activity isn't simply substance, every representative has a should be regarded and to be perceived. For staff, cash is fundamental, be that as it may, the higher interest for self-completion is the last goal.Sometimes, only prize representatives with cash are insufficient, reward procedures comprise of both monetary prize and otherworldly prize, for the drawn out inspiration, consolation in soul is of much need (Herzberg, 1968). Applause workers for their extraordinary practices will cause staff to feel they are be esteemed and perceived, the oral commendation can give representatives certainty to carry out their responsibility well and will advance their hope just as self-necessity conceivably. The support from pioneers once in a while can be the most helpful compensation for a worker who looks for the self-actualization.Compared with budgetary prize, p rofound prize gives representatives an inclination that they are accepted and esteemed. The type of non-monetary prize is of assortment. It tends to be an oral acclaim, an open thankfulness, a downtime, a little blessing, etc (John, 2011). It doesnt matter the amount it is worth, what focuses is the force and inspiration through which an association can build their staffs dedication and motivate their excitement. A blessing or downtime for representative might be not cost a lot, it can play significant effect.This sort of remuneration will help lessen the weight in the day by day working by furnishing them with certain chances to diminish the bustling way of life. It passes on the consideration and consideration from the association, which will make representatives feels, are actually a significant part and they are adored and minded by family. Warmth brought about by these otherworldly rewards gives staff more vitality. Feeling thankful for the organization, representatives will be progressively answerable for their position and would like to work all the more productively to live up with what they have acknowledged. Devotion likewise can be set up and reinforced in this process.Non-money related prize can be a urgent inspiration in the long haul for the conviction and certainty it provides for staff. Fulfilling the requirements of regard, workers will be aware of the job they play in an association and will feel delight to improve the current execution. As the Equity Theory, representatives will contrast their own prize and others, contrasts between the prizes will cause unbalance, at that point workers will look for approaches to change the current unbalance which can elevate them to perform better and all the more emphatically (Kennish, 1994).Maybe, an association just rewards a few extraordinary workers, it can't just inspire the staff who get the distinctions yet additionally the staff who don't get the respect however need to get that sort of remuneration. Meaning to spur representatives in a long haul, key prize framework consolidates money related award with non-monetary prize together to make the prize framework as accommodating as could reasonably be expected. The fulfillment for various level needs comforts workers successfully; in addition, it encourages representatives to improve the self-hope imperceptibly. So as to meet the individual needs, workers will make a decent attempt to advance their own exhibition, which in the long run help meet the associations needs. Inspiration created from the requirements and anticipation together assists staff with improving the presentation. Some negative issues during the execution of the prize methodology No framework can be great, despite the fact that commitment by the prize system benefits much in improving representatives inspiration, some negative sides despite everything exist due to the muddled inward and outside environment.Some issues can not be kept away from, however we can make a decent attempt to organize and forestall. Money related prize here and there can cause pressure for the activity of an association if not make an appropriate financial plan. Before placing the prize technique into impact, the account capacity and the real circumstance of association ought to be contemplated to maintain a strategic distance from the monetary tens e. Moreover, the designation of money related prize additionally has a lot to worry, there are a few issues an association should focus on, for example, how to understand the most extreme decency and meet every representative need simultaneously (Frase, 2001). There is simply relative decency, besides, reasonableness is an abstract inclination, you can't pass judgment on it by explicit markers, it is difficult to detail and to quantify. Notwithstanding, the unjust inclination generally can disappoint a representatives inspiration on the off chance that it can not be all around took care of with in time. Numerous organizations have experienced this irritation, much cash has been distributed yet there is no advancement in the exhibition and inspiration. Before remunerating workers needs by the rich consolation, the fundamental data must be gathered and analyzed.What the representatives truly need and for what reason ought to be found out about for an e

How to Answer GMAT Questions That are About an Unfamiliar Topic

Usually, GMAT questions that are based on your field of work or interests are  simple to comprehend and relatively easy to answer correctly. But what happens when, say, an engineer gets a question based on psychiatry? Is he or she bound to fail? No. Remember that the GMAT  offers a level playing field for test takers from different backgrounds it doesn’t matter whether your major was literature or physics. If you feel lost on a question about renaissance painters, remember that the guy next to you is lost on the problem involving planetary systems. So how can you successfully handle GMAT questions on  any topic? By sticking to the basics. The logic and reasoning required to answer these  questions will stay the same no matter which field the information in the question stem comes from. To give an example of this, let’s today take a look at a GMAT question involving psychoanalysis: Studies in restaurants show that the tips left by customers who pay their bill in cash tend to be larger when the bill is presented on a tray that bears a credit-card logo. Consumer psychologists hypothesize that simply seeing a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available. Which of the following, if true, most strongly supports the psychologists’ interpretation of the studies?   (A) The effect noted in the studies is not limited to patrons who have credit cards.   (B) Patrons who are under financial pressure from their credit-card obligations tend to tip less when presented with a restaurant bill on a tray with credit-card logo than when the tray has no logo. (C) In virtually all of the cases in the studies, the patrons who paid bills in cash did not possess credit cards. (D) In general, restaurant patrons who pay their bills in cash leave larger tips than do those who pay by credit card. (E) The percentage of restaurant bills paid with given brand of credit card increases when that credit card’s logo is displayed on the tray with which the bill is prepared. Lets break down the argument: Argument: Studies show that cash tips left by customers are larger when the bill is presented on a tray that bears a credit-card logo. Why would that be? Why would there be a difference in customer behavior when the tray has no logo from  when the tray has a credit card logo? Psychologists hypothesize that seeing a credit-card logo reminds people of the spending power given by the credit card they carry (and that their spending power exceeds the actual cash they have right now). The question asks us to support the psychologists interpretation. And what is the psychologists’ interpretation of the studies? It is that seeing a logo reminds people of their own credit card status. Say we change the argument a little by adding  a line: Argument: Studies show that cash tips left by customers are larger when the bill is presented on a tray that bears a credit-card logo. Patrons under financial pressure from credit-card obligations tend to tip less when presented with a restaurant bill on a tray with credit-card logo than when the tray has no logo. Now, does the psychologists interpretation make even more sense? The psychologists interpretation is only that seeing a logo reminds people of their own credit card status. The fact that their spending power exceeds the cash they have right now explains the higher tips. If we are given that some customers tip more upon seeing that card logo and some tip less upon seeing it, it makes sense, right? Different people have different credit card obligation status, hence, people are reminded of their own card obligation status and they tip accordingly. Answer choice  B increases the probability that the  psychologists interpretation is  true because it tells you that in the cases of very high credit card obligations, customers tip less. This is what you would expect if the psychologists interpretation were correct. In simpler terms, the logic here is similar to the following situation: A: After 12 hours of night time sleep, I cant study. B: Yeah, because your sleep pattern is linked to your level of concentration. After a long sleep, your mind is still muddled and lazy so you can’t study. A: After only 4 hrs of night time sleep, I cant study either. Does B’s theory make sense? Sure! B’s theory is that sleep pattern is linked to level of concentration. If A sleeps too much, her  concentration is affected. If she sleeps too little, again her concentration is  affected. So B’s theory certainly makes more sense. Let’s now review answer choice E since it tends to confuse people: (E) The percentage of restaurant bills paid with given brand of credit card increases when that credit cards logo is displayed on the tray with which the bill is prepared. This option supports the hypothesis that credit card logos remind people of their own card not of their card obligations. The psychologists interpretation talks about the logo reminding people of their card status (high spending power or high obligations). Hence, this option is not correct. Now lets examine the rest of the answer choices to see why they are also incorrect: (A) The effect noted in the studies is not limited to patrons who have credit cards. This argument is focused only on credit cards, not on credit cards and their logos, so  this is irrelevant. (C) In virtually all of the cases in the studies, the patrons who paid bills in cash did not possess credit cards. This option questions the validity of the psychologists interpretation. Hence, this is also not correct. (D) In general, restaurant patrons who pay their bills in cash leave larger tips than do those who pay by credit card. This argument deals with people who have credit cards but are tipping by cash, hence this is also irrelevant. Therefore, our answer is B. We hope you see that if you approach GMAT  questions logically and stick to the basics, it is not hard to interpret and solve them, even if they include information from an unfamiliar field. Getting ready to take the GMAT? We have  free online GMAT seminars  running all the time. And, be sure to follow us on  Facebook,  YouTube,  Google+, and  Twitter! Karishma, a Computer Engineer with a keen interest in alternative Mathematical approaches, has mentored students in the continents of Asia, Europe and North America. She teaches the  GMAT  for Veritas Prep and regularly participates in content development projects such as  this blog!

Risk Management Analysis Essay - 1627 Words

This assignment will discuss the theoretical basis of financial risk, because managers need to be aware that financial risk its present in all sectors of activity so that they can run business efficiently and take advantageous investment choices, considering the different types of financial risk relevant to the current economic climate, as well as evaluating the methods available to business for managing, and by observing a case study where risk management has possibly failed. Risk is the doubt about future gains or losses, thus such doubts reveal that some future expectation and their impact cannot be predicted Chorafas (2008). Markowitz cited in Brigham, Gapenski and Ehrhardt (1999), argues that the portfolio theory can get high†¦show more content†¦However Arnold (2002), argues that, it can only be used for European Options, that the share does not pay dividends, and the share price does not vary, although the model ´s assumptions may be adaptable. Modigliani and Miller as cited in Damodaran (2001), created a model arguing that if the market is efficient, no matter how the firm finances itself, with debts or equity, the value of the firm will remain the same, because both firm and shareholders will have same the value for rate of return, thus the unique factor capable of influencing the capital structure is the cash flow generated. However Arnold (2002), suggests that Modigliani Miller have created a model that might b e based in assumptions, which in reality might not work, because there exist costs affecting the capital structure of a firm, as paying taxes. Additionally high gearing levels may increase risk of failing, thus it lies a need to have a pro-active thought about its assumptions before place it into practice. When undertaking an investment several types of risk may arise, Brealey et al. (2001). Banks are vulnerable to liquidity risk because the more they create liquidity the greater is the exposition to losses, Diamond cited in Voon-Choony et al. (2010). Gatev cited in Voon-Choony et al. (2010) supports that, banks make agreements to lendShow MoreRelatedRisk Analysis Of Risk Analysis And Management984 Words   |  4 Pages1. Risk analysis and management One of the key segments of applying administrative safeguards to ensure or protect the association s health care records or data is known as risk analysis. It is difficult to set up a successful risk management program if the association doesn t know about the dangers or risks that exist. Risk analysis is generally new to medical field. Couple of associations/ organization implemented formal security hazard/risk assessment before the HIPAA rules publication. 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Internet Marketing - 1470 Words

Since its release in 1991, Internet revolution has changed the way companies do business and customers consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widen horizons by entering new markets and offering new services thereby competing with larger business. Internet marketing may be used for business to business or business to consumer environment (Chaffey et al., 2003). Location-free and lower†¦show more content†¦Retailers in UK must take advantage of increasing number of internet users. Since the location is no more important, products can be provided at lower prices. New entrants can take advantage of financial freedom by developing organization as per logistical demands for a new format. Niche Markets can reach more new customers due to global presence. Hamleys toy shop in London for example, gets majority of its sales on website from US customers. By use of website a retailer can display any number of products. Also firms can collect rich data from customers and personalize service for them. Advantages to consumers include 24 hour shopping. Thus they can shop anytime and no longer have to wait in the queues. Moreover, some goods like music and software can be received instantaneously (Afuah Tucci, 2003). Although there are many advantages of online shopping, there are a few disadvantages as well. Online shopping cannot provide the social experience. Most of the consumers like to see, touch and test products before buying. Online distribution doesn’t allow good display of products. 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The benefits of internet marketing is thatRead MoreInternet Marketing of HND1281 Words   |  6 Pagestitle Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotionRead MoreMarketing : Internet Marketing And Advantages Enjoyed By Internet Marketers1164 Words   |  5 Pagesreferred to as marketing (Kotabe and Helsen). The purpose of marketing is to ensure that they promote or sell products, services of their brand. Marketing can be of different forms considering, what is more, useful for the businesses. For successful marketing technique o r strategy, one should be able to analyze the market target, consumer preference, market segment and also understand the consumer behavior (Kotabe and Helsen). One of the major forms of marketing is internet marketing. This paper willRead MoreInternet Marketing : A Target Audience886 Words   |  4 PagesInternet marketing Firms must understand consumer behavior and go where the consumers are to market their products. With the wide use of online websites and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, HealyRead MoreInternet Marketing : A Target Audience897 Words   |  4 PagesInternet marketing Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, PerksRead MoreImpact of Internet on Marketing3911 Words   |  16 Pagesthe internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internet  marketing  plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet, there are some difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further re search is required. INTRODUCTION Marketing  is an

The Process of Painting free essay sample

Ive always felt like I straddled the fence that divides colors and words, hoping to somehow be the bridge. When I was in third grade I tried to explain to my mom that my teacher was a green teacher and my friends teacher was a blue teacher. She didnt get it. She didnt understand that when I said green, I meant soft-spoken yet realistic, and when I said blue, I meant calm and nurturing. I just didnt know those words yet. All I knew was that I associated feelings and emotions with colors. Subconsciously Ive always related life to the ROYGBIV spectrum. My math binders are repeatedly black. And my English binders are always pink. It wasnt until I visited France that my theory came full circle and manifested itself in the form of a water lily. Let me explain. Tucked away in a corner of northern France, on the fertile banks of the Seine, lies the heart of Impressionism. We will write a custom essay sample on The Process of Painting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Giverny, a quiet village with cobblestone streets and quaint cottages, is privy to a trickle of tourists, mostly older women, who make the pilgrimage to see arguably the worlds most beautiful garden. Monet would likely be annoyed that his home and haven is constantly encroached upon by eager sixty-somethings toting digital cameras. Maybe he would rest a little easier knowing his home taught me something about life. Before I divulge my water lily/life metaphor, let me state that I am not one who usually gets philosophical about art. When I went to the Metropolitan Museum, I didnt ponder how Van Goghs sunflowers made me feel about the bursts of hope in mental illness; when I went to the Louvre I walked quickly by the Mona Lisa, unimpressed; and when I went to the Museum of Modern Art in New York, I scoffed at the apparent simplicity of certain â€Å"scribbled† pieces. I am far from an art enthusiast. However, I have always held a certain fondness for Impressionism, and as I biked the miles back to Vernon, home to Givernys nearest train station, I realized why. Impressionism is in fact realism. While Merriam-Webster makes the case that the blended colors of realist paintings, with their brush-strokes indecipherable, is the most veracious portrayal of actuality, I disagree. It is through the muddled messiness of Impressionism that something realistic is brought to fruition. Life is never clean and smooth. Everything I have done in my life is akin to one paint stroke, completely independent from, yet entirely dependent on, the other dollops for meaning. My life in its entirety is the canvas. It started out blank but is currently in the process of becoming something beautiful. My first memory of joy is as a three-year-old running through a Pooh-bear lawn sprinkler with my dad. A thick yellow glob of paint and a sun-filled recollection. In and of itself its a lovely color and an even lovelier memory, but when combined with every other shade of my life, it gains weight, purpose, and meaning. When I think of being three, I think of light yellows and pale blues, carefree days spent under a warm California sun. When I think of being nine, I think of orange and uncertainty. What is orange really? Its not mean, passionate, and convicted enough to be red but not cheerful enough to be yellow. I was an orange nine-year-old, relocated to Little Rock, who quickly had to adapt to a Southern world of â€Å"yes maam† and â€Å"no maam,† grits, hogs, and â€Å"fixin to.† I didnt like it. When I think of the summer of 17, I think about the brightest of turquoises and the prettiest of lilacs, the best three months of my life. But every action and every moment in between fills those years with varying degrees of color. Dark gray for when I hung up the phone and cried big tears and my mom held me on our leather family room sofa – my first encounter with death. Coral for when my fifth-grade crush brought me a heart-shaped box of Reeses and asked to be my boyfriend on Valentines Day. Purple for secret rendezvous and sneaking out of the house. Green – pragmatic and reliable – for hours spent studying. Brown – ugly, mean-spirited brown – for the first time I got made fun of for being Mormon. Red for love. I think Monet understood this when he painted his water lilies. He knew there is necessity in the dark shades, for without them to throw the pastels into relief there would be no contrast and no beauty. Life is the same. Every stroke combines to create something magnificent, but it is up to us to create the masterpiece. I cannot say for certain what my canvas will turn out to be, I only know there is truth and fulfillment to be found in the process of painting.

The Younger Generation in the Twenty-First Century free essay sample

We always say ‘we are the future’. Indeed. We, the younger generation represents modern knowledge, new concepts, ambition and great desire for success. But, have you ever thought of this question: how can we be successful in the 21st century, which is full of great challenges and fierce competitions? In my opinion, there are two important factors. First, we have to catch the opportunities and face the challenges. China has successfully entered the World Trade Organization, Beijing has won the bid for the 2008 Olympic Games†¦ If we want to be successful, we have to seize these opportunities. SARS and AIDS, environmental pollution, growing population†¦ We have no choice but to solve these problems with our own hands. Thus, catching the opportunities and trying our best to cope with the difficulties is necessary for us to succeed in the 21st century. ? Secondly, we have to learn to cooperate and compete. Last year, when SARS was spreading rapidly in China, scientists all over the world cooperated with each other and prevented the disease from spreading in a short period of time. We will write a custom essay sample on The Younger Generation in the Twenty-First Century or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the same time, they were also competing against each other to see who could conquer the disease first. By cooperating and competing, the world develops day by day. Therefore, we, the younger generation, must know how to cooperate and compete. ? Ladies and gentlemen, we are standing at the outset of a new century, we are at the gate of a new era. Looking back, the 20th century is a century of great developments and remarkable changes. Looking forward, the 21st century is a century full of opportunities, challenges, cooperation and competition. I believe, if we can seize the opportunities, face the challenges, cooperate and compete, success in the 21st century belongs to him, to you and to me.

Horror and despair Essays

Horror and despair Essays Horror and despair Essay Horror and despair Essay By the time we reach chapter 11, the creature has killed Frankensteins brother and condemned his nanny to death by claiming that she committed the murder. At this point we are not inclined to feel sympathy for the creature. After fleeing from the laboratory on the night of his birth, the monster discovers himself cold, unfed, and lonely in the mountains outside Ingolstadt. He describes himself as a poor, helpless, miserable wretch. This quote shows that the creature has taken on Frankensteins name for himself and is recognising himself in the mould that Frankenstein has cast for him. He searches for food and shelter in the woods. Later he finds a cottage and watches and learns form the cottagers about many different aspects of life including how to speak. He hears his own voice for the first time which frightens himself into silence. He clearly feels insecure as well as scared. Mary Shelley is implying that the creature had finally found out why people were so scared of him, and by saying that his voice scared him it suggests that he now knows why people are so mean towards him. The reader is drawn towards sympathy for the creature by the fact that he tries to explain how he feels about being bought into a strange and unknown world where everyone provokes him because he is different. This is portraying prejudice and discrimination against anything or anyone who is different. The language in this chapter helps to create sympathy for the creature as when he states that the clothes he found were insufficient to secure me this creates a sense that even though he is made from adult body parts the create still has to get used to the surroundings just like a new born baby would have to. When the creature first wakes up his reactions are that of a very small child, just learning to walk or use their senses, a strange multiplicity of sensations seized me, and I saw, felt, heard and smelt at the same time. He describes to Frankenstein that it was a long time before he got uses to his four senses. When he tells Frankenstein about wandering through the woods of Ingolstadt, he describes hunger and thirst as being living objects. This could imply that he still needs to get used to the idea that not all things are living but that some are inanimate. This personification suggests persecution. In my view the creature was not born a horrible monster. I believe that because Frankenstein was so surprised that his creation actually worked, and also cowardly towards him, it gave the creature a sense of not belonging and loneliness. On his first encounter with humans, the creature is given the perspective of the barbarity of man. With every meeting of humans, the creature is tormented and hurt in such a way that it starts to make him fight back and reinforces the initial perspective. I believe this to be the cause of turning the creature into a horrible monster; had his experiences been different he may have turned out to be an entirely different type of being. At the end of the book the monster is thrown into despair when he finally stands over the dead body of Frankenstein, and realises that he has destroyed himself by destroying Frankenstein and all he loved. He is described as howling with despair. In my opinion evil can mean very different things. It could mean a person being morally bad or wrong. I think that because Frankenstein created such a miserable wretch, this could in some instances be classed as malicious, since it was Frankensteins desire to create a thing that he could bring back to life. However I do not believe that Frankenstein intended it to cause harm but maybe knew deep down that it was a possible outcome of his actions. In some ways the creature is hardly different to Frankenstein. In some instances the creature deliberately causes great harm and pain to several members of Frankensteins family including Frankenstein himself. It was after all Frankensteins deliberate actions that created the creature in the first place. It is almost as if it was his alter-ego. Because each narrator tells his own story, I think that it has some impact on the effect that it tries to cast over the readers sympathy. As a reader you find that your sympathy switches from Frankenstein, the creature and even Henry Clerval. The story is told in the first person narrative and this has a powerful effect on the reader. For example, when Frankenstein is describing his work towards his creation, he is consumed with his own ambitions and gives no thoughts to the consequences of his actions. This leads the reader to have little sympathy with him. In some measures the creatures actions are justified because of what he suffered. He was given no opportunity to develop any kind of warmth or love because he did not experience it himself. Everywhere he went he was harmed in someway, whether it was mentally or physically. This is shown when he is describing his experiences to Frankenstein. The whole village was roused; some fled, some attacked me, until, grievously bruised by stones and many other kinds of missile weapons, I escaped. In conclusion, I felt as a reader, most sympathy with the creature because he was brought into the world with no real sense of right or wrong, just as a child would be. However, he does not have the support of a family and is not shown love and support to enable him to grow in a way that society perceives as right. I think Mary Shelley is warning that meddling with science and things beyond our understanding could have consequences so bad that we cannot even imagine. Mary Shelley had terrible experiences of birth. Her mother died the day after she was born and she gave birth to several stillborn children. I think that the horror of these circumstances led her to express her feelings of grief and despair in the writing of this novel. I also think that there is an element of her blaming herself for these awful events in her own life. Mary Shelley combines these terrible events in her own life with the scientific experiments of the day to produce this tale of horror and despair.

Chose one of the options in the instructions sheet Essay

Chose one of the options in the instructions sheet - Essay Example The society has realized a new implied meaning that can dictate the growing need for a society that does not have a way of checking on its developmental statuses. The important thing is to look at the impact of this growth based on the critical theory as noted by Max Horkheimer. People come together to form a society that operates within a set of predetermined rules. The main goal is to ensure that people have a shared custom and beliefs that will see them improve, formulate strong relationships and construct strong social gatherings. The important aspect is to understand how to check on the growing attributes and decide whether the society is growing according to what it believes in. Human beings have to note that critical theory asserts the need to critique the society based on the interactions that people have (James & Szeman 90). This implies creating and enhancing the growing liberation of those who feel entangled in the growth process. The society has a growing need to input new thought and feelings in its people, and the only way this has managed to remain a goal in many parts of the world is the current innovation and utility of the Internet. The Internet has changed the way people socialize and communicate. Unlike in the past when the mothers had to train their daughters on womanhood and fathers had to take charge of their sons, the Internet is now a hub of all kinds of information. Teenagers, for example, are looking for advice from the internet and not from their parents. Parents instead of sitting and talking with their children also seek advice from online psychics on how to deal with their children. The Internet, in essence, has revolutionized the way the society interacts (James & Szeman 98-9). The major problem is that this invention has made it easier to maximize on the communication aspect from a global front, where automation of services has lessened the communication time amongst parties in

Research paper for Health Economics Example | Topics and Well Written Essays - 1750 words

For Health Economics - Research Paper Example If the medical profession is viewed as health care service being a public or civic activity, it can capture the true purposes of the service. The ethical practices of health care is a strong debate in this field of study and incorporates both the commercial aspects as well as the social and ethical aspects of health policies, health reforms, and moral medical practice meaningfully (Jennings and Hanson). 3 Introduction Health care is a debated topic in the current decade and the discussion over today's health care system revolves around the views that consider â€Å"health care services as commodities† (Jennings and Hanson). These debates involve discussions about how reforms can be brought about in this sector. This point of view takes care of the economic objectives of the reforms in the health care system but obscures the other portion of the purposes of providing efficient health care: the morally vital attributes of the medical profession and the health care provision. If the medical profession is viewed as health care service being a public or civic activity, it can capture the true purposes of the service. ... The price of these products and their availability are specific characteristics making them similar to other normal economic commodities. Although these characteristics are advantageous for some consumers in the US that have coverage of health insurance and also for those that manufacture medicines and medical equipment, the specificity of the characteristics places other parties, such as uninsured consumers and the government, at a disadvantageous position. Racial disparities play an important role in the status of the health care system in the US and are considered as an unrelenting and disconcerting problem for the country. Health status of the average population in a country reflects the economic health of the country, and it is a serious problem since ample policy efforts have yet not been able to rectify the situation. On the contrary, African-Americans and other ethnic and racial minorities are often reported to receive less than the desired level of care. The quality of medic al attention also differs from the care received by their white skinned counterparts (Jha). This makes the situation worse. The hypothesis made in this context is that racial disparities can be eliminated and a better health care system can be established in the States. The questions studied through this research are: what causes these disparities to exist and what steps might be taken in order to do away with the gap and reduce the disproportion in the country’s health system. The study has been carried out by collecting secondary data and making qualitative analysis of the same. Secondary resources available on online and print media such as books, journals, newspapers and online articles,

The Contemporary Hospitality Industry in Managment Assignment - 1

The Contemporary Hospitality Industry in Managment - Assignment Example The essential issue in the hospitality industry is the quality of the service provided. The hospitality industry hence must have a clear working framework and structure that enhances service delivery of which behavior and attitude, kindness in welcoming guests, of the staff plays a very important role (Wood & Brotherton, 2008). In the quest for a quality product and service delivery in the hospitality industry, it is organized into a specific given structure to address the challenges that may be experienced during service delivery or improving quality service delivery. This structure organization ranges from individual organizations to universal corporate organizations with staff and levels of operations undertaking several diverse tasks. Most people usually limit the structure and branches of the hospitality industry to hotels, restaurants, or motels. This is however not so because the hospitality industry structure and branches are very diversified as it will be outlined in this paper. The branches and sectors, for instance, are, Events; this is a special sector of the hospitality industry that provides the role of organizing and hosting events such as seminars, conference meetings among others. This is also the hospitality service that is widely known to offer a cordial reception to guests and providing places to sleep for instance hotel rooms. Pubs, bars and nightclubs are also a section of the hospitality industry that is majorly entertainment hangouts. Tourist services are also part of the hospitality industry that provides for vacation, touring and recreational services. Other perceived negligible areas that are part of hospitality industry includes travel services such as  airlines and bus services; visitor attraction such as museums and park visits services; self-catering and contract catering; holiday parks; hostels; membership clubs; and gambling (Brotherton, 2003).

Les Gens De Couleur Libres, The Free People of Color in New Orleans Ess

Shattered dreams. Broken promises. They were hung between freedom and slavery. They struggled to find a different kind of freedom and independency where justice has yet to exist and racism wasn’t just a part of life, but what life was all about. New Orleans New Orleans is a city in southern Louisiana, located on the Mississippi River. Most of the city is situated on the east bank, between the river and Lake Pontchartrain to the north. Because it was built on a great turn of the river, it is known as the Crescent City. New Orleans was founded in 1718 by Jean Baptiste Le Moyne, sieur de Bienville, and named for the regent of France, Philippe II, duc d'Orleans. It remained a French colony until 1763, when it was surrendered to the Spanish. In 1800, Spain ceded it back to France; in 1803, New Orleans, along with the entire Louisiana Purchase, was sold by Napoleon I to the United States. Like the early American settlements along Massachusetts Bay and Chesapeake Bay, New Orleans served as a distinctive cultural gateway to North America, where people from Europe and Africa initially intertwined their lives and customs with those of the native inhabitants of the New World. The resulting way of life differed dramatically from the culture than was spawned in the English colonies of North America. New Orleans is a place where Africans, Indians and European settlers shared their cultures and blended together. Encouraged by the French government, this strategy for producing a tough, durable culture in a difficult place, marked New Orleans as different and special and it still continues to distinguish the city today. The Africans African Americans make up about half of the city of New Orleans population to date. How did this come about? Well, during the eighteenth century, Africans came to the city directly from West Africa. The majority passed neither through the West Indies nor South America, so they developed complicated relations with both the Indian and Europeans. The Spanish rulers (1765-1802) reached out to the black population for support against the French settlers; in doing so, they allowed many to buy their own freedom. These free black settlers along with Creole slaves formed the earliest black urban settlement in North America. The Creoles A Creole is a person born in the West Indies or Spanish America but of European, usually Spanish, ancestry. And it... ...dren, noisy with tinkling bells and dressed in masks and gay dominoes, come out of their houses and visit from door to door in their neighborhood. Later in the day there is a street parade, and another one at night. The Mardi Gras gayeties end with the most brilliant ball of the season. In conclusion I would like to repeat that from the earliest days of New Orleans history, free persons of color have coexisted with those of European extraction. They didn’t have to get along fine, but that was just a way of life, which many, had to either accept or fight against. The free people of color, although free, did not have all of the rights of their white counterparts. As Charles E. O’Neill, in Our People and Our History, defined it â€Å"They shared neither the privileges of the master class nor the degradation of the slave. They stood between -- or rather apart -- sharing the cultivated tastes of the upper caste and the painful humiliation attached to the race of the enslaved†. SOURCES Our People and Our History by Rodolphe Lucien Desdunes and Dorothea Olga McCants. Creole New Orleans: Race and Americanization by Arnold R. Hirsch Joseph Logsdon. http://www.wholehostno.com/nohistory.html

Component of Marketing Plan Essay

INTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocation over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented and better reasoned and more realistic than in the past. Marketing planning is becoming a continuous proces s to respond to rapidly changing market conditions. What is a Marketing Plan? A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: †¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. †¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. †¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should †¢Understand and support. †¢ Is a key component in obtaining funding to pursue new initiatives? Components of a Marketing Plan A marketing plan consists of following components: 1. Executive Summary 2. Situation Analysis 3. SWOT Analysis 4. Marketing Goals and Objectives 5. Marketing Strategies 6. Budget 7. Marketing audit 8. Evaluation and Control Executive Summary The executive summary is the first part of the marketing plan, but should be written after all other parts are completed. It is a brief overview of the entire plan and covers only the main points. It is useful to people you approach with your plan, such as investors, who may want to read a synthesized version to determine if they are interested in it before taking the time to read it in depth. The executive summary is also useful internally, as it helps to remind you and your employees of the organization’s desired marketing goals and how to achieve them. Situation Analysis The situation analysis helps you to determine where your organization presently stands. It should examine what’s going on outside of the organization, what’s happening with consumers, and how the business is functioning internally. External Analysis What changes are taking place in your city, county, state, country and around the world that could potentially impact your business? Some things to investigate are: †¢ Changes in political positions and legislation at the local, state, and national level. †¢ Changes in technology †¢ Trends in society’s values and habits †¢ Identify competitors and list their characteristics †¢ Economic conditions Customer Analysis Before developing a marketing plan it’s important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: †¢ Current and potential customers †¢ Trends in consumer buying habits †¢ Why do consumers purchase this product or service? †¢ Why do others not purchase this product or service? Internal Analysis Knowing the state of the organization and its resources helps to determine where it is strong and what areas need attention. Include the following in the marketing plan: †¢ Current state of financial and human resources †¢ Anticipated state of financial and human resources †¢ Your business’s performance in relation to competitors The 5 C’s of Marketing can be summarized as: Company – The product time line, experience in the market, etc. Collaborators (or Partners) – Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers – This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes. Competitors – Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses. Climate (or Environment) – These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Society’s trends and fashions are found in the â€Å"climate.† The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products). SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the company’s position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the company’s position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. [pic] When conducting your SWOT analysis, you should: †¢ Examine your company’s strengths, weaknesses, opportunities, and threats from a customers’ perspective. If you’re having trouble viewing issues that way, ask customers what they think or conduct surveys. †¢ Separate internal issues from external issues. The company’s strengths and weaknesses are internal; opportunities and threats are external. The key test to differentiate the two environments is to ask, â€Å"Would this issue exist if the firm did not exist?† If the answer is yes, the issue should be classified as external. Some things to consider about your company when determining your strengths and weaknesses are: †¢ Size and financial resources †¢ Scale and cost economies †¢ Customer Perceptions You will probably have to do some research on your competitors, your industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some topics to consider: †¢ Trends in the competitive environment †¢ Trends in the technological environment †¢ Trends in the sociocultural environment Once you’ve finished a SWOT analysis for your company, include the resulting strategy in your business and marketing plans. Some key actions to take include: Transform strengths into capabilities by matching them with opportunities in the environment. Example Strength: The company has a very efficient order fulfillment and distribution process Opportunity: There is an unfulfilled need for the company’s product in other countries Capability: The company is capable of distributing its products worldwide †¢ Convert weaknesses into strengths by investing strategically in key areas. Example Weakness: Employees are not familiar with the latest technology in the company’s industry Investment: The employer sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology relevant to the industry †¢ Weaknesses that cannot be converted into strengths become limitations. Example Weakness: A start-up company that has a tight distribution budget and no connections in the industry may have difficulty getting shelf space in stores Meaning to consumers: Consumers may not be able to find the company’s products Minimization: Allow consumers to purchase products through other channels, such as a web site or mail order catalog. Marketing Goals and Objectives After determining your company’s strengths, weaknesses, opportunities, and threats, you’ll have a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that you’d like to make and objectives are benchmarks to meeting those goals. You might say that goals are more qualitative and objectives are more quantitative. For example: Marketing Goal: Increase awareness of Product X Corresponding Objectives: Increase last year’s direct mail distribution by 20% this year; develop a web site for Product X by June 1st; participate in five trade shows by the end of the year. Goals must be realistic and consistent with the firm’s mission. Objectives must be measurable and time-specific. You may also want to include the person responsible and the budget required for each objective. Marketing Strategies In this section, you’ll define your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, discuss the marketing mix elements (product, price, distribution, and promotion) as they relate to your product or service. Some questions you may want to answer for each target market include: Product †¢ What are the features and benefits of your product? †¢ What is your competitive advantage? †¢ How will you position and differentiate your product? †¢ What complementary products are available? †¢ What customer services are available? Price †¢ What are the costs associated with the product or service? †¢ What will your pricing strategy be? †¢ Will you give discounts? Distribution †¢ Who are your suppliers and intermediaries? †¢ How will you make the product or service conveniently available to consumers? †¢ What partnerships can be developed to distribute the product? Promotion †¢ Where will you advertise? †¢ What public relations activities will be involved? †¢ If you will be involved in personal selling, what is your sales strategy? †¢ What types of promotions will you run? †¢ What sponsorship opportunities are available? Setting the Promotion Mix When deciding how to properly utilize the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Here are some things to keep in mind: [pic]Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive [pic]Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools [pic]May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences [pic]Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not ‘free’ as many people think–there are costs involved) [pic]Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts Budget: †¢ The goal of your marketing budget is to control your expenses and project your revenues. †¢ It also assists in the coordination of your marketing activities within your organization. †¢ A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy. †¢ A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan, especially if something goes really right or very wrong. Budgeting Approaches Where do you get budget numbers? How do you set a budget and organize it? What are some standard ways to measure your budget? There are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on: †¢ Percent of projected gross sales. †¢ Percent of past gross sales. †¢ Per unit sales. †¢ Seasonal allocation. †¢ Projected cash flow. Select a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards. Marketing Audit The Marketing Audit is committed to improving strategic decision making when companies are faced with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals. Here are 10 of 25 key dimensions a marketing audit should assess: 1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing â€Å"surprises†Ã¢â‚¬â€the unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs. 2. The extent to which each decision in the marketing plan—e.g. targeting, positioning, pricing, advertising, etc.—was made after evaluating many alternatives in terms of profit-related criteria. 3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 4. The extent to which the marketing program was marketed internally and bought into by top management and non-marketing executives. 5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups. 6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI. 8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next year’s performance. 10. The current value of brand and customer equity for each brand in the product portfolio. Evaluation and Control Many business owners forget the importance of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include: How will employees be evaluated and compensated for their work? †¢ How can communication between employees be improved? †¢ Do the employees share the firm’s values? †¢ Is management committed to the implementation of the marketing plan? †¢ What can be done if the product or service does not meet performance standards? †¢ What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? †¢ How will marketing activities be evaluated?

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