Horror and despair Essays

Horror and despair Essays Horror and despair Essay Horror and despair Essay By the time we reach chapter 11, the creature has killed Frankensteins brother and condemned his nanny to death by claiming that she committed the murder. At this point we are not inclined to feel sympathy for the creature. After fleeing from the laboratory on the night of his birth, the monster discovers himself cold, unfed, and lonely in the mountains outside Ingolstadt. He describes himself as a poor, helpless, miserable wretch. This quote shows that the creature has taken on Frankensteins name for himself and is recognising himself in the mould that Frankenstein has cast for him. He searches for food and shelter in the woods. Later he finds a cottage and watches and learns form the cottagers about many different aspects of life including how to speak. He hears his own voice for the first time which frightens himself into silence. He clearly feels insecure as well as scared. Mary Shelley is implying that the creature had finally found out why people were so scared of him, and by saying that his voice scared him it suggests that he now knows why people are so mean towards him. The reader is drawn towards sympathy for the creature by the fact that he tries to explain how he feels about being bought into a strange and unknown world where everyone provokes him because he is different. This is portraying prejudice and discrimination against anything or anyone who is different. The language in this chapter helps to create sympathy for the creature as when he states that the clothes he found were insufficient to secure me this creates a sense that even though he is made from adult body parts the create still has to get used to the surroundings just like a new born baby would have to. When the creature first wakes up his reactions are that of a very small child, just learning to walk or use their senses, a strange multiplicity of sensations seized me, and I saw, felt, heard and smelt at the same time. He describes to Frankenstein that it was a long time before he got uses to his four senses. When he tells Frankenstein about wandering through the woods of Ingolstadt, he describes hunger and thirst as being living objects. This could imply that he still needs to get used to the idea that not all things are living but that some are inanimate. This personification suggests persecution. In my view the creature was not born a horrible monster. I believe that because Frankenstein was so surprised that his creation actually worked, and also cowardly towards him, it gave the creature a sense of not belonging and loneliness. On his first encounter with humans, the creature is given the perspective of the barbarity of man. With every meeting of humans, the creature is tormented and hurt in such a way that it starts to make him fight back and reinforces the initial perspective. I believe this to be the cause of turning the creature into a horrible monster; had his experiences been different he may have turned out to be an entirely different type of being. At the end of the book the monster is thrown into despair when he finally stands over the dead body of Frankenstein, and realises that he has destroyed himself by destroying Frankenstein and all he loved. He is described as howling with despair. In my opinion evil can mean very different things. It could mean a person being morally bad or wrong. I think that because Frankenstein created such a miserable wretch, this could in some instances be classed as malicious, since it was Frankensteins desire to create a thing that he could bring back to life. However I do not believe that Frankenstein intended it to cause harm but maybe knew deep down that it was a possible outcome of his actions. In some ways the creature is hardly different to Frankenstein. In some instances the creature deliberately causes great harm and pain to several members of Frankensteins family including Frankenstein himself. It was after all Frankensteins deliberate actions that created the creature in the first place. It is almost as if it was his alter-ego. Because each narrator tells his own story, I think that it has some impact on the effect that it tries to cast over the readers sympathy. As a reader you find that your sympathy switches from Frankenstein, the creature and even Henry Clerval. The story is told in the first person narrative and this has a powerful effect on the reader. For example, when Frankenstein is describing his work towards his creation, he is consumed with his own ambitions and gives no thoughts to the consequences of his actions. This leads the reader to have little sympathy with him. In some measures the creatures actions are justified because of what he suffered. He was given no opportunity to develop any kind of warmth or love because he did not experience it himself. Everywhere he went he was harmed in someway, whether it was mentally or physically. This is shown when he is describing his experiences to Frankenstein. The whole village was roused; some fled, some attacked me, until, grievously bruised by stones and many other kinds of missile weapons, I escaped. In conclusion, I felt as a reader, most sympathy with the creature because he was brought into the world with no real sense of right or wrong, just as a child would be. However, he does not have the support of a family and is not shown love and support to enable him to grow in a way that society perceives as right. I think Mary Shelley is warning that meddling with science and things beyond our understanding could have consequences so bad that we cannot even imagine. Mary Shelley had terrible experiences of birth. Her mother died the day after she was born and she gave birth to several stillborn children. I think that the horror of these circumstances led her to express her feelings of grief and despair in the writing of this novel. I also think that there is an element of her blaming herself for these awful events in her own life. Mary Shelley combines these terrible events in her own life with the scientific experiments of the day to produce this tale of horror and despair.

Chose one of the options in the instructions sheet Essay

Chose one of the options in the instructions sheet - Essay Example The society has realized a new implied meaning that can dictate the growing need for a society that does not have a way of checking on its developmental statuses. The important thing is to look at the impact of this growth based on the critical theory as noted by Max Horkheimer. People come together to form a society that operates within a set of predetermined rules. The main goal is to ensure that people have a shared custom and beliefs that will see them improve, formulate strong relationships and construct strong social gatherings. The important aspect is to understand how to check on the growing attributes and decide whether the society is growing according to what it believes in. Human beings have to note that critical theory asserts the need to critique the society based on the interactions that people have (James & Szeman 90). This implies creating and enhancing the growing liberation of those who feel entangled in the growth process. The society has a growing need to input new thought and feelings in its people, and the only way this has managed to remain a goal in many parts of the world is the current innovation and utility of the Internet. The Internet has changed the way people socialize and communicate. Unlike in the past when the mothers had to train their daughters on womanhood and fathers had to take charge of their sons, the Internet is now a hub of all kinds of information. Teenagers, for example, are looking for advice from the internet and not from their parents. Parents instead of sitting and talking with their children also seek advice from online psychics on how to deal with their children. The Internet, in essence, has revolutionized the way the society interacts (James & Szeman 98-9). The major problem is that this invention has made it easier to maximize on the communication aspect from a global front, where automation of services has lessened the communication time amongst parties in

Research paper for Health Economics Example | Topics and Well Written Essays - 1750 words

For Health Economics - Research Paper Example If the medical profession is viewed as health care service being a public or civic activity, it can capture the true purposes of the service. The ethical practices of health care is a strong debate in this field of study and incorporates both the commercial aspects as well as the social and ethical aspects of health policies, health reforms, and moral medical practice meaningfully (Jennings and Hanson). 3 Introduction Health care is a debated topic in the current decade and the discussion over today's health care system revolves around the views that consider â€Å"health care services as commodities† (Jennings and Hanson). These debates involve discussions about how reforms can be brought about in this sector. This point of view takes care of the economic objectives of the reforms in the health care system but obscures the other portion of the purposes of providing efficient health care: the morally vital attributes of the medical profession and the health care provision. If the medical profession is viewed as health care service being a public or civic activity, it can capture the true purposes of the service. ... The price of these products and their availability are specific characteristics making them similar to other normal economic commodities. Although these characteristics are advantageous for some consumers in the US that have coverage of health insurance and also for those that manufacture medicines and medical equipment, the specificity of the characteristics places other parties, such as uninsured consumers and the government, at a disadvantageous position. Racial disparities play an important role in the status of the health care system in the US and are considered as an unrelenting and disconcerting problem for the country. Health status of the average population in a country reflects the economic health of the country, and it is a serious problem since ample policy efforts have yet not been able to rectify the situation. On the contrary, African-Americans and other ethnic and racial minorities are often reported to receive less than the desired level of care. The quality of medic al attention also differs from the care received by their white skinned counterparts (Jha). This makes the situation worse. The hypothesis made in this context is that racial disparities can be eliminated and a better health care system can be established in the States. The questions studied through this research are: what causes these disparities to exist and what steps might be taken in order to do away with the gap and reduce the disproportion in the country’s health system. The study has been carried out by collecting secondary data and making qualitative analysis of the same. Secondary resources available on online and print media such as books, journals, newspapers and online articles,

The Contemporary Hospitality Industry in Managment Assignment - 1

The Contemporary Hospitality Industry in Managment - Assignment Example The essential issue in the hospitality industry is the quality of the service provided. The hospitality industry hence must have a clear working framework and structure that enhances service delivery of which behavior and attitude, kindness in welcoming guests, of the staff plays a very important role (Wood & Brotherton, 2008). In the quest for a quality product and service delivery in the hospitality industry, it is organized into a specific given structure to address the challenges that may be experienced during service delivery or improving quality service delivery. This structure organization ranges from individual organizations to universal corporate organizations with staff and levels of operations undertaking several diverse tasks. Most people usually limit the structure and branches of the hospitality industry to hotels, restaurants, or motels. This is however not so because the hospitality industry structure and branches are very diversified as it will be outlined in this paper. The branches and sectors, for instance, are, Events; this is a special sector of the hospitality industry that provides the role of organizing and hosting events such as seminars, conference meetings among others. This is also the hospitality service that is widely known to offer a cordial reception to guests and providing places to sleep for instance hotel rooms. Pubs, bars and nightclubs are also a section of the hospitality industry that is majorly entertainment hangouts. Tourist services are also part of the hospitality industry that provides for vacation, touring and recreational services. Other perceived negligible areas that are part of hospitality industry includes travel services such as  airlines and bus services; visitor attraction such as museums and park visits services; self-catering and contract catering; holiday parks; hostels; membership clubs; and gambling (Brotherton, 2003).

Les Gens De Couleur Libres, The Free People of Color in New Orleans Ess

Shattered dreams. Broken promises. They were hung between freedom and slavery. They struggled to find a different kind of freedom and independency where justice has yet to exist and racism wasn’t just a part of life, but what life was all about. New Orleans New Orleans is a city in southern Louisiana, located on the Mississippi River. Most of the city is situated on the east bank, between the river and Lake Pontchartrain to the north. Because it was built on a great turn of the river, it is known as the Crescent City. New Orleans was founded in 1718 by Jean Baptiste Le Moyne, sieur de Bienville, and named for the regent of France, Philippe II, duc d'Orleans. It remained a French colony until 1763, when it was surrendered to the Spanish. In 1800, Spain ceded it back to France; in 1803, New Orleans, along with the entire Louisiana Purchase, was sold by Napoleon I to the United States. Like the early American settlements along Massachusetts Bay and Chesapeake Bay, New Orleans served as a distinctive cultural gateway to North America, where people from Europe and Africa initially intertwined their lives and customs with those of the native inhabitants of the New World. The resulting way of life differed dramatically from the culture than was spawned in the English colonies of North America. New Orleans is a place where Africans, Indians and European settlers shared their cultures and blended together. Encouraged by the French government, this strategy for producing a tough, durable culture in a difficult place, marked New Orleans as different and special and it still continues to distinguish the city today. The Africans African Americans make up about half of the city of New Orleans population to date. How did this come about? Well, during the eighteenth century, Africans came to the city directly from West Africa. The majority passed neither through the West Indies nor South America, so they developed complicated relations with both the Indian and Europeans. The Spanish rulers (1765-1802) reached out to the black population for support against the French settlers; in doing so, they allowed many to buy their own freedom. These free black settlers along with Creole slaves formed the earliest black urban settlement in North America. The Creoles A Creole is a person born in the West Indies or Spanish America but of European, usually Spanish, ancestry. And it... ...dren, noisy with tinkling bells and dressed in masks and gay dominoes, come out of their houses and visit from door to door in their neighborhood. Later in the day there is a street parade, and another one at night. The Mardi Gras gayeties end with the most brilliant ball of the season. In conclusion I would like to repeat that from the earliest days of New Orleans history, free persons of color have coexisted with those of European extraction. They didn’t have to get along fine, but that was just a way of life, which many, had to either accept or fight against. The free people of color, although free, did not have all of the rights of their white counterparts. As Charles E. O’Neill, in Our People and Our History, defined it â€Å"They shared neither the privileges of the master class nor the degradation of the slave. They stood between -- or rather apart -- sharing the cultivated tastes of the upper caste and the painful humiliation attached to the race of the enslaved†. SOURCES Our People and Our History by Rodolphe Lucien Desdunes and Dorothea Olga McCants. Creole New Orleans: Race and Americanization by Arnold R. Hirsch Joseph Logsdon. http://www.wholehostno.com/nohistory.html

Component of Marketing Plan Essay

INTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocation over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented and better reasoned and more realistic than in the past. Marketing planning is becoming a continuous proces s to respond to rapidly changing market conditions. What is a Marketing Plan? A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: †¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. †¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. †¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should †¢Understand and support. †¢ Is a key component in obtaining funding to pursue new initiatives? Components of a Marketing Plan A marketing plan consists of following components: 1. Executive Summary 2. Situation Analysis 3. SWOT Analysis 4. Marketing Goals and Objectives 5. Marketing Strategies 6. Budget 7. Marketing audit 8. Evaluation and Control Executive Summary The executive summary is the first part of the marketing plan, but should be written after all other parts are completed. It is a brief overview of the entire plan and covers only the main points. It is useful to people you approach with your plan, such as investors, who may want to read a synthesized version to determine if they are interested in it before taking the time to read it in depth. The executive summary is also useful internally, as it helps to remind you and your employees of the organization’s desired marketing goals and how to achieve them. Situation Analysis The situation analysis helps you to determine where your organization presently stands. It should examine what’s going on outside of the organization, what’s happening with consumers, and how the business is functioning internally. External Analysis What changes are taking place in your city, county, state, country and around the world that could potentially impact your business? Some things to investigate are: †¢ Changes in political positions and legislation at the local, state, and national level. †¢ Changes in technology †¢ Trends in society’s values and habits †¢ Identify competitors and list their characteristics †¢ Economic conditions Customer Analysis Before developing a marketing plan it’s important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: †¢ Current and potential customers †¢ Trends in consumer buying habits †¢ Why do consumers purchase this product or service? †¢ Why do others not purchase this product or service? Internal Analysis Knowing the state of the organization and its resources helps to determine where it is strong and what areas need attention. Include the following in the marketing plan: †¢ Current state of financial and human resources †¢ Anticipated state of financial and human resources †¢ Your business’s performance in relation to competitors The 5 C’s of Marketing can be summarized as: Company – The product time line, experience in the market, etc. Collaborators (or Partners) – Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers – This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes. Competitors – Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses. Climate (or Environment) – These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Society’s trends and fashions are found in the â€Å"climate.† The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products). SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the company’s position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the company’s position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. [pic] When conducting your SWOT analysis, you should: †¢ Examine your company’s strengths, weaknesses, opportunities, and threats from a customers’ perspective. If you’re having trouble viewing issues that way, ask customers what they think or conduct surveys. †¢ Separate internal issues from external issues. The company’s strengths and weaknesses are internal; opportunities and threats are external. The key test to differentiate the two environments is to ask, â€Å"Would this issue exist if the firm did not exist?† If the answer is yes, the issue should be classified as external. Some things to consider about your company when determining your strengths and weaknesses are: †¢ Size and financial resources †¢ Scale and cost economies †¢ Customer Perceptions You will probably have to do some research on your competitors, your industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some topics to consider: †¢ Trends in the competitive environment †¢ Trends in the technological environment †¢ Trends in the sociocultural environment Once you’ve finished a SWOT analysis for your company, include the resulting strategy in your business and marketing plans. Some key actions to take include: Transform strengths into capabilities by matching them with opportunities in the environment. Example Strength: The company has a very efficient order fulfillment and distribution process Opportunity: There is an unfulfilled need for the company’s product in other countries Capability: The company is capable of distributing its products worldwide †¢ Convert weaknesses into strengths by investing strategically in key areas. Example Weakness: Employees are not familiar with the latest technology in the company’s industry Investment: The employer sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology relevant to the industry †¢ Weaknesses that cannot be converted into strengths become limitations. Example Weakness: A start-up company that has a tight distribution budget and no connections in the industry may have difficulty getting shelf space in stores Meaning to consumers: Consumers may not be able to find the company’s products Minimization: Allow consumers to purchase products through other channels, such as a web site or mail order catalog. Marketing Goals and Objectives After determining your company’s strengths, weaknesses, opportunities, and threats, you’ll have a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that you’d like to make and objectives are benchmarks to meeting those goals. You might say that goals are more qualitative and objectives are more quantitative. For example: Marketing Goal: Increase awareness of Product X Corresponding Objectives: Increase last year’s direct mail distribution by 20% this year; develop a web site for Product X by June 1st; participate in five trade shows by the end of the year. Goals must be realistic and consistent with the firm’s mission. Objectives must be measurable and time-specific. You may also want to include the person responsible and the budget required for each objective. Marketing Strategies In this section, you’ll define your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, discuss the marketing mix elements (product, price, distribution, and promotion) as they relate to your product or service. Some questions you may want to answer for each target market include: Product †¢ What are the features and benefits of your product? †¢ What is your competitive advantage? †¢ How will you position and differentiate your product? †¢ What complementary products are available? †¢ What customer services are available? Price †¢ What are the costs associated with the product or service? †¢ What will your pricing strategy be? †¢ Will you give discounts? Distribution †¢ Who are your suppliers and intermediaries? †¢ How will you make the product or service conveniently available to consumers? †¢ What partnerships can be developed to distribute the product? Promotion †¢ Where will you advertise? †¢ What public relations activities will be involved? †¢ If you will be involved in personal selling, what is your sales strategy? †¢ What types of promotions will you run? †¢ What sponsorship opportunities are available? Setting the Promotion Mix When deciding how to properly utilize the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Here are some things to keep in mind: [pic]Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive [pic]Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools [pic]May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences [pic]Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not ‘free’ as many people think–there are costs involved) [pic]Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts Budget: †¢ The goal of your marketing budget is to control your expenses and project your revenues. †¢ It also assists in the coordination of your marketing activities within your organization. †¢ A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy. †¢ A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan, especially if something goes really right or very wrong. Budgeting Approaches Where do you get budget numbers? How do you set a budget and organize it? What are some standard ways to measure your budget? There are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on: †¢ Percent of projected gross sales. †¢ Percent of past gross sales. †¢ Per unit sales. †¢ Seasonal allocation. †¢ Projected cash flow. Select a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards. Marketing Audit The Marketing Audit is committed to improving strategic decision making when companies are faced with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals. Here are 10 of 25 key dimensions a marketing audit should assess: 1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing â€Å"surprises†Ã¢â‚¬â€the unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs. 2. The extent to which each decision in the marketing plan—e.g. targeting, positioning, pricing, advertising, etc.—was made after evaluating many alternatives in terms of profit-related criteria. 3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 4. The extent to which the marketing program was marketed internally and bought into by top management and non-marketing executives. 5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups. 6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI. 8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next year’s performance. 10. The current value of brand and customer equity for each brand in the product portfolio. Evaluation and Control Many business owners forget the importance of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include: How will employees be evaluated and compensated for their work? †¢ How can communication between employees be improved? †¢ Do the employees share the firm’s values? †¢ Is management committed to the implementation of the marketing plan? †¢ What can be done if the product or service does not meet performance standards? †¢ What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? †¢ How will marketing activities be evaluated?

10 Facts About George Washington